One of the main reasons why customers prefer switching from cable or satellite television to online video streaming services is the delivery of various content formats – live streams, TV programs, video-on-demand, and catch-ups. It allows viewers to watch those they like in the way they want.
Some streaming platforms as NimiTV deliver all content formats, but here we are talking about VOD streaming. Let’s give it a closer look.
What is VOD?
VOD or video-on-demand streaming service is any service that makes videos available to viewers at any time. Any video content – typically movies, series, and documentaries – is accessible on the go. As a result, viewers can watch videos whenever it is convenient for them. They view your content whenever they have free time without the need to make it to the beginning of a show, as it occurs with TV programs.
VOD services are available on devices connected to the Internet, which appeals to customers. A provider can have a website or apps for multiple devices bringing more convenience and flexibility to viewers.
What Should a Business Know About VOD Services?
Here is a list of things you should know about video-on-demand streaming:
#1 Multiple monetization capabilities
With the right software solution for video streaming, a content provider can generate revenue in several ways. There is an AVOD platform, an SVOD platform, a TVOD platform, and a hybrid.
- AVOD or Advertising-based Video-On-Demand – a provider generates revenue by running ads on their videos. Viewers, in turn, access videos for free. Instead of paying, they watch ads during the video playback.
- SVOD or Subscription-based Video-On-Demand – a provider sells access to videos for a limited period – a month, a quarter, or a year. The subscription can be canceled at any time a user wants.
- TVOD or Transactional-based Video-On-Demand – also known as a pay-per-view monetization model. Here, a viewer purchases every video they want to watch.
- Hybrid Video-On-Demand – a provider combines several monetization models described above. For example, you can use TVOD and SVOD simultaneously, allowing people to choose which suits them more.
#2 Easy to expand
VOD content delivery requires particular infrastructure such as middleware, applications, and a CDN software solution. The last two can help you grow the service.
Applications allow you to reach more people and provide them with convenience and flexibility. Usually, applications let people watch your videos on any device they want – phones, TVs, tablets, and laptops. As a result, users can enjoy your content on a big screen in high quality as well as on a mobile phone on the go.
CDN, or a Content Delivery Network, delivers your videos to any location in the world. You can stream videos for local people or go global.
These two factors can influence your revenue, bringing more.
#3 Attractive to viewers
You should have noticed a high demand for online video streaming among consumers. It happens for a reason. Along with original content, these services have multiple benefits for viewers.
VOD streaming services are available on multiple devices. They don’t have a fixed schedule and cost less than traditional television. Moreover, it is easy to stop using one service and switch to another. Also, a viewer can help several streaming services so that they can choose whatever they want to watch.
Final Thoughts
VOD streaming services are a win-win situation for companies and viewers. While customers enjoy all the perks that a streaming service has to offer, a business generates revenue with the help of the right software. Also, a streaming service is easy to expand using CDN and applications for different platforms and devices.
