zingbus has deployed the ‘Pay at Bus’ facility on every route and services starting with Delhi, Uttar Pradesh and Punjab belt. The new service facility enables those customers who are not comfortable with pre-payments or digital payments, to book and travel with zingbus ease free.
Speaking on the new launch, Prashant Kumar, CEO & Co-Founder, zingbus, said in a statement, “Nearly 83% of Indian consumers are still inclined towards paying cash for any service or product. While the future is ‘Digital India’ with the amalgamation of technology and advanced services, this major chunk of consumers still hesitates to trust & rely on a brand in terms of digital monetary payments. From 3Mn+ zingbus customer base, 72% of consumers hail from tier ⅔ cities towns, and with the launch of ‘Pay at Bus’ we are aligned to grow the tech cohort of the nation, including those stranded groups of offline users, giving them an opportunity to first-hand experience and understand the brand features and benefits, and then pay for the experience.”
The dynamics of the ‘Pay at Bus’ facility is equivalent to that of the “Cash on Delivery” facility prompted by the e-commerce industry. However, with the integration of ‘Pay at Bus’, zingbus focuses on offering the generation X of India, a more flexible payment mode for their travel needs.
The new launch aims to bridge the gap between the brand & its customers, building a secured bond of trust between the two. Moreover, since the integration of this feature, zingbus has witnessed more than 15% increase in the App bookings.
Founded in 2019, zingbus is a leading tech-based intercity bus service provider in India with an established network of 350+ buses catering to over 500 cities. Having served more than 3 million customers, zingbus serves 18 states spread across Northern, Western and Southern regions of India.
