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Zepto announces top-level changes; Vikas Sharma appointed as COO


Quick-commerce platform Zepto announced key changes in its top management as its chief operating officer (COO) Vinay Dhanani will take over as president – supply chain and category. Senior vice president of operations, Vikas Sharma will replace Dhanani as COO, whereas Viral Jhaveri has been given an expanded role as Zepto’s chief growth officer effective June 2023.

Last month, Zepto, which is backed by Y Combinator’s Continuity Fund, had appointed Ramesh Bafna as chief financial officer. Bafna joined Zepto from crypto trading platform CoinSwitch Kuber where he was CFO since June last year. His appointment came in the backdrop of the Mumbai-based startup’s plan to go public in two to three years.

Dhanani, who joined Zepto from ecommerce major Flipkart in July 2021, will be responsible for integrating the buy-side and sell-side category teams, a company statement said.

Meanwhile, Vikas Sharma as the COO will now directly lead operations end-to-end, from the backend distribution centres to the last-mile, along with the supply planning. Jhaveri will lead customer acquisition, retention, and brand end-to-end as Zepto’s chief growth officer.

Jhaveri will take over the mandate of chief growth officer from Amritansu Nanda, who will be moving on from Zepto to take a career break, the company said. “Amritansu was pivotal in building the growth team from scratch and scaling Zepto into one of the fastest-growing internet companies in Indian history. After an incredible stint at Zepto, Amritansu will be moving on to take a well-deserved career break to focus on his family and health, and the Zepto team genuinely wishes him well,” the company stated on Wednesday.

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“With a leadership team as strong as the one we have today, I am confident that we will build Zepto into a generational public company within 2-3 years,” Aadit Palicha, cofounder and CEO, Zepto, said in a statement.

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Zepto raised $200 million in May last year at a valuation of $900 million. In the online grocery space, Zepto competes with Swiggy Instamart, Tata-backed BigBasket, Zomato-owned Blinkit, and Reliance-backed Dunzo.Top deck reshuffle across the board

Zepto’s reorganisation has come close on the heels of changes in top management at other food and grocery delivery companies recently including Zomato and Swiggy.

Gurgaon-based Zomato earlier this month made three key appointments elevating Rakesh Ranjan, and Rinshul Chandra as chief executive officer and chief operating officer of food ordering and delivery vertical, respectively. The company has also appointed Rishi Arora as the CEO of its business-to-business vertical Hyperpure.

While Ranjan was business head of new businesses at Zomato, Chandra was vice president of product at the company. Arora, meanwhile, has been with Blinkit, formerly known as Grofers, for almost nine years and held the position of senior vice president of operations before being elevated to cofounder of Blinkit in July last year.

Meanwhile, Swiggy has seen a number of senior executives leave the Bengaluru-based company in recent months. ET reported on May 29 that Anuj Rathi, who is currently senior vice president, revenue and growth, at food and grocery delivery platform Swiggy, is set to leave the company.

In addition to Rathi, Swiggy’s chief technology officer Dale Vaz, vice president of marketing Ashish Lingamneni have also left the company, while quick commerce business Instamart’s head Karthik Gurumurthy is on a sabbatical, its vice president and head of revenue and growth Nishad Kenkre has left.

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