{"id":1294834,"date":"2023-11-07T22:23:08","date_gmt":"2023-11-07T22:23:08","guid":{"rendered":"https:\/\/www.businesstelegraph.co.uk\/primark-eyes-bumper-xmas-as-sales-surge-fashion-chain-cashes-in-on-colder-weather-and-rising-prices\/"},"modified":"2023-11-07T22:23:08","modified_gmt":"2023-11-07T22:23:08","slug":"primark-eyes-bumper-xmas-as-sales-surge-fashion-chain-cashes-in-on-colder-weather-and-rising-prices","status":"publish","type":"post","link":"https:\/\/www.businesstelegraph.co.uk\/primark-eyes-bumper-xmas-as-sales-surge-fashion-chain-cashes-in-on-colder-weather-and-rising-prices\/","title":{"rendered":"Primark eyes bumper Xmas as sales surge: Fashion chain cashes in on colder weather and rising prices"},"content":{"rendered":"<p> <script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- newscabal uk text -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"3688094655\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div id=\"js-article-text\" wp_automatic_readability=\"84.382018479033\">\n<p class=\"author-section byline-plain\">By <a href=\"https:\/\/www.dailymail.co.uk\/home\/search.html?s=&amp;authornamef=Emily+Hawkins\" class=\"author\">Emily Hawkins<\/a> <a rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?screen_name=emilyhwkns&amp;tw_p=followbutton\" class=\"twitter-follow-author\"><span class=\"follow-author\"><\/span><\/a> <\/p>\n<p class=\"byline-section\"><span class=\"article-timestamp article-timestamp-updated\"> <span class=\"article-timestamp-label\">Updated:<\/span> <time datetime=\"2023-11-07T22:23:08+0000\"> 22:23 GMT, 7 November 2023 <\/time> <\/span> <\/p>\n<p> <!-- ad: https:\/\/mads.dailymail.co.uk\/v8\/dk\/money\/moneymarkets\/article\/other\/para_top.html --> <!-- CWV --><!--[if !IE]><!--> <link href=\"https:\/\/scripts.dailymail.co.uk\/static\/mol-fe\/static\/mol-fe-async-bundle\/8.0.1\/articleDefer.css\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\" \/> <!--<![endif]--> <!--[if IE]>\n<link href=\"https:\/\/scripts.dailymail.co.uk\/static\/gunther\/1.17.0\/registration--.css\" media=\"screen\" rel=\"stylesheet\" type=\"text\/css\" \/>\n<![endif]--> <!--[if !IE]><!--> <link href=\"https:\/\/scripts.dailymail.co.uk\/static\/gunther\/17.18.0\/registration--.css\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\" \/> <!--<![endif]--><!--[if IE]>\n<link href=\"https:\/\/scripts.dailymail.co.uk\/static\/gunther\/1.17.0\/all-ie8-9--.css\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\" \/>\n<link href=\"https:\/\/scripts.dailymail.co.uk\/static\/gunther\/1.17.0\/all1-ie8-9--.css\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\" \/>\n<![endif]--> <!--[if !IE]><!--> <link href=\"https:\/\/scripts.dailymail.co.uk\/static\/mol-fe\/static\/mol-fe-sync-bundle\/9.8.0\/desktop.css\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\" \/> <link href=\"https:\/\/scripts.dailymail.co.uk\/static\/gunther\/17.18.2\/all--.css\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\" \/><link href=\"https:\/\/scripts.dailymail.co.uk\/static\/gunther\/17.18.2\/all1--.css\" media=\"all\" rel=\"stylesheet\" type=\"text\/css\" \/> <!--<![endif]--><!--[if gte IE 8]><!--> <link rel=\"stylesheet\" type=\"text\/css\" media=\"screen\" href=\"https:\/\/scripts.dailymail.co.uk\/static\/mol-fe\/static\/mol-fe-fff\/2.4.1\/styles\/fff.css\" \/> <!--<![endif]-->  <!--[if IE 8]>\n\n<![endif]--> <!--[if IE 9]>\n\n<![endif]--> <!--[if IE]>\n\n<![endif]--> <!--[if !IE]> -->  <!--<![endif]--><\/p>\n<p>   <!-- SiteCatalyst code version: H.20.3.\n    Copyright 1997-2009 Omniture, Inc. More info available at\n    http:\/\/www.omniture.com -->  <\/p>\n<p>         <!-- End SiteCatalyst code version: H.20.3. -->  <!--[if IE]>\n\n<![endif]--> <!--[if !IE]> -->   <!--<![endif]--><!--[if IE]>\n  \n  <noscript><link rel=\"stylesheet\" href=\"https:\/\/scripts.dailymail.co.uk\/static\/gunther\/gunther-2159\/video_bundle--.css\"><\/noscript>\n  \n<![endif]--> <!--[if !IE]> --> <link rel=\"preload\" href=\"https:\/\/scripts.dailymail.co.uk\/static\/videoplayer\/7.2.1\/styles\/mol-fe-videoplayer.min.css\" as=\"style\" onload=\"this.rel=\" stylesheet=\"\" \/> <noscript><link rel=\"stylesheet\" href=\"https:\/\/scripts.dailymail.co.uk\/static\/videoplayer\/7.2.1\/styles\/mol-fe-videoplayer.min.css\" \/><\/noscript>  <!-- <![endif]-->   <!-- CWV --><\/p>\n<div itemprop=\"articleBody\" wp_automatic_readability=\"66.526096544964\">\n<p class=\"mol-para-with-font\">Primark is cashing in on rising prices and the colder weather as it sets its sights on a bumper Christmas.<\/p>\n<p class=\"mol-para-with-font\">In just the latest sign of life on the High Street, the fashion chain said sales hit \u00a39billion in the 12 months to September 16, up 17 per cent on the previous year.<\/p>\n<p class=\"mol-para-with-font\">Profits soared 30\u00a0per cent to \u00a3717million. And George Weston, chief executive of Primark parent company Associated British Foods, said the arrival of typical autumn weather in recent weeks following an unseasonably warm spell in September has boosted sales further.<\/p>\n<p class=\"mol-para-with-font\">\u2018The weather changed about three weeks ago and sales are very good,\u2019 he said, adding that the company was \u2018absolutely thrilled\u2019 with the response to its collaboration with singer Rita Ora.\u00a0<\/p>\n<p class=\"mol-para-with-font\">Weston also noted that consumers have started Christmas shopping early this year.<\/p>\n<div class=\"artSplitter mol-img-group\" style=\"style\" wp_automatic_readability=\"9\">\n<div class=\"mol-img\">\n<div class=\"image-wrap\"> <img loading=\"lazy\" decoding=\"async\" id=\"i-485bce4f9247215c\" src=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/11\/Primark-eyes-bumper-Xmas-as-sales-surge-Fashion-chain-cashes.jpeg\" height=\"427\" width=\"634\" alt=\"Cashing in: Primark said sales hit \u00a39bn in the 12 months to September 16, up 17% on the previous year\" class=\"blkBorder img-share\" style=\"max-width:100%\" \/> <\/div>\n<p> <noscript> <img loading=\"lazy\" decoding=\"async\" id=\"i-485bce4f9247215c\" src=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/11\/Primark-eyes-bumper-Xmas-as-sales-surge-Fashion-chain-cashes.jpeg\" height=\"427\" width=\"634\" alt=\"Cashing in: Primark said sales hit \u00a39bn in the 12 months to September 16, up 17% on the previous year\" class=\"blkBorder img-share\" \/> <\/noscript> <\/div>\n<p class=\"imageCaption\">Cashing in: Primark said sales hit \u00a39bn in the 12 months to September 16, up 17% on the previous year<\/p>\n<\/div>\n<p class=\"mol-para-with-font\">\u2018We\u2019re a third ahead of the same time last year on Christmas ranges,\u2019 he said.<\/p>\n<p class=\"mol-para-with-font\">\u2018I do feel optimistic. The value we offer is particularly relevant this Christmas. We are confident.\u2019<\/p>\n<p class=\"mol-para-with-font\">The strong performance at Primark helped send revenues at ABF \u2013 whose food and ingredients brands include Kingsmill bread, Ryvita crackers and Twinings tea \u2013 up 16 per cent to almost \u00a320billion. Profits rose 25 per cent to \u00a31.3billion.<\/p>\n<p class=\"mol-para-with-font\">ABF <a style=\"font-weight: bold;\" class=\"class\" rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"https:\/\/investing.thisismoney.co.uk\/quote\/ABF\">shares<\/a> surged 6.8 per cent.<\/p>\n<p class=\"mol-para-with-font\">Primark said customers have shrugged off \u2018selective price increases\u2019 while stores \u2013 especially its Oxford Street flagship \u2013 saw higher footfall last year as shoppers returned to the High Street in their droves.<\/p>\n<p class=\"mol-para-with-font\">Products flying off the shelves in recent weeks include a \u00a323 long cardigan and \u00a318 grey tie-dye dress, both in the Rita Ora collection.<\/p>\n<p class=\"mol-para-with-font\">Weston said the 32-year-old singer was a \u2018completely authentic\u2019 brand ambassador who had shopped at its Hammersmith store as a teenager. A second Rita Ora range launched in stores yesterday.<\/p>\n<p class=\"mol-para-with-font\">It follows successful collaborations with celebrities including TV presenter Stacey Solomon as well as Barbie brand Mattel.\u00a0<\/p>\n<div class=\"artSplitter mol-img-group mol-hidden-caption\" style=\"style\">\n<div class=\"mol-img\">\n<div class=\"image-wrap\"> <img loading=\"lazy\" decoding=\"async\" id=\"i-5053ceffbd74c044\" src=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/11\/Primark-eyes-bumper-Xmas-as-sales-surge-Fashion-chain-cashes.jpg\" height=\"363\" width=\"634\" alt=\"\" class=\"blkBorder img-share\" style=\"max-width:100%\" \/> <\/div>\n<p> <noscript> <img loading=\"lazy\" decoding=\"async\" id=\"i-5053ceffbd74c044\" src=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/11\/Primark-eyes-bumper-Xmas-as-sales-surge-Fashion-chain-cashes.jpg\" height=\"363\" width=\"634\" alt=\"\" class=\"blkBorder img-share\" \/> <\/noscript> <\/div>\n<\/p><\/div>\n<p class=\"mol-para-with-font\">Some prices would rise \u2018a little\u2019 in the first half of the current financial year, Weston said, but there were \u2018no plans\u2019 to hike prices in the second half. Many products in its children\u2019s section will even see prices cut.<\/p>\n<p class=\"mol-para-with-font\">Good news on prices at the tills came as Primark said lower material and transport costs signalled a \u2018substantial recovery\u2019 for its profit margins in the year ahead.\u00a0<\/p>\n<p class=\"mol-para-with-font\">It was \u2018encouraged by the early results\u2019 of a Click and Collect trial for womenswear, alongside an existing service for children\u2019s clothes.<\/p>\n<p class=\"mol-para-with-font\">Primark is also on track to increase its estate from 432 to 530 stores by the end of 2026.<\/p>\n<p class=\"mol-para-with-font\">Chris Beckett, head of equity research at Quilter Cheviot, said Primark has \u2018weathered the cost of living crisis comparatively well\u2019 while ABF\u2019s food businesses had also \u2018coped well in this high inflationary environment\u2019.<\/p>\n<p class=\"mol-para-with-font\">Primark\u2019s confidence in its stores echoes several of its rivals.\u00a0<\/p>\n<p class=\"mol-para-with-font\">Marks &amp; Spencer is expected to sound an optimistic note when it publishes results for the first half of the year today.\u00a0<\/p>\n<p class=\"mol-para-with-font\">And it follows a buoyant update from Next last week.<\/p>\n<\/div>\n<p>            <!-- ad: https:\/\/mads.dailymail.co.uk\/v8\/dk\/money\/moneymarkets\/article\/other\/inread_player.html --><\/p>\n<div class=\"column-content cleared\">\n<div class=\"shareArticles\">\n<h3 class=\"social-links-title\">Share or comment on this article:<br \/>\n                        Primark eyes bumper Xmas as sales surge: Fashion chain cashes in on colder weather and rising prices<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"mol-style-italic byline-section justify\">Some links in this article may be affiliate links. If you click on them we may earn a small commission. That helps us fund This Is Money, and keep it free to use. We do not write articles to promote products. We do not allow any commercial relationship to affect our editorial independence.<\/p>\n<p>            <ad-slot position=\"smart_feed\"><\/ad-slot><\/p>\n<p>            <ad-slot position=\"after_article\"><\/ad-slot><\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"7859258044\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/www.dailymail.co.uk\/money\/markets\/article-12721669\/Primark-eyes-bumper-Xmas-sales-surge-Fashion-chain-cashes-colder-weather-rising-prices.html?ns_mchannel=rss&#038;ns_campaign=1490&#038;ito=1490\">READ SOURCE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Emily Hawkins Updated: 22:23 GMT, 7 November 2023 Primark is cashing in on rising prices and the colder weather as it sets its sights on a bumper Christmas. In just the latest sign of life on the High Street, the fashion chain said sales hit \u00a39billion in the 12 months to September 16, up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1294835,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1294834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primark eyes bumper Xmas as sales surge: Fashion chain cashes in on colder weather and rising prices - Business Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dailymail.co.uk\/money\/markets\/article-12721669\/Primark-eyes-bumper-Xmas-sales-surge-Fashion-chain-cashes-colder-weather-rising-prices.html?ns_mchannel=rss&ns_campaign=1490&ito=1490\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primark eyes bumper Xmas as sales surge: Fashion chain cashes in on colder weather and rising prices - Business Telegraph\" \/>\n<meta property=\"og:description\" content=\"By Emily Hawkins Updated: 22:23 GMT, 7 November 2023 Primark is cashing in on rising prices and the colder weather as it sets its sights on a bumper Christmas. 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