l{"id":1254161,"date":"2023-07-24T03:28:50","date_gmt":"2023-07-24T02:28:50","guid":{"rendered":"https:\/\/www.businesstelegraph.co.uk\/elon-musk-ceo-linda-yaccarino-say-twitter-to-be-renamed-x-enter-payments-banking-commerce\/"},"modified":"2023-07-24T03:28:50","modified_gmt":"2023-07-24T02:28:50","slug":"elon-musk-ceo-linda-yaccarino-say-twitter-to-be-renamed-x-enter-payments-banking-commerce","status":"publish","type":"post","link":"https:\/\/www.businesstelegraph.co.uk\/elon-musk-ceo-linda-yaccarino-say-twitter-to-be-renamed-x-enter-payments-banking-commerce\/","title":{"rendered":"Elon Musk, CEO Linda Yaccarino say Twitter to be renamed X, enter payments, banking, commerce"},"content":{"rendered":"<p> <script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- newscabal uk text -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"3688094655\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div data-brcount=\"43\">Twitter owner <a data-ga-onclick=\"Inarticle articleshow link click#Tech#href\" target=\"_blank\" href=\"https:\/\/economictimes.indiatimes.com\/panache\/panache-people-101\/elon-musk\/profileshow\/79257472.cms\" rel=\"noopener\">Elon Musk<\/a> and the chief executive he brought aboard just a month ago say the social media network will ditch the bird logo, rebrand the platform with the name <a data-ga-onclick=\"Inarticle articleshow link click#Tech#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/x\" target=\"_blank\" rel=\"noopener\">X<\/a> and move quickly into payments, banking and commerce.<\/p>\n<p>&#8220;Powered by AI, X will connect us in ways we&#8217;re just beginning to imagine,&#8221; Twitter chief executive Linda Yaccarino tweeted Sunday afternoon.<\/p>\n<p> Late Saturday night, <a data-ga-onclick=\"Inarticle articleshow link click#Tech#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/musk\" target=\"_blank\" rel=\"noopener\">Musk<\/a> indicated he plans to jettison Twitter&#8217;s blue cartoon bird logo.<\/p>\n<p> &#8220;Soon we shall bid adieu to the twitter brand and, gradually, all the birds,&#8221; he tweeted around midnight, implying an end to the imagery from where the very word &#8220;tweet&#8221; stems.<br \/> &#8220;Like this but X,&#8221; the billionaire SpaceX boss said, above a picture of the Twitter bird over a black and white marbled background.<\/p>\n<div class=\"storyCollection\">\n<section data-ga-impression=\"Articleshow Blocker#Scroll#testimonial\" style=\"padding:0px;margin-top:5px;background-color: #fff4f2;\" id=\"testimonialListing1\" class=\"container testimonial\">\n<div class=\"testomonial_wrapper\">\n<div class=\"overh\">\n<h3>Discover the stories of your interest<\/h3>\n<\/div>\n<div style=\"top: 15px;display: flex;align-items: center;justify-content: center;\" class=\"nextprev-btn\"><span class=\"prev-btn leftA disable\"><img decoding=\"async\" src=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2022\/01\/Online-food-delivery-picks-up-again-as-third-wave-bites.cms.png\"\/><\/span><span class=\"next-btn rightA\"><img decoding=\"async\" src=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2022\/01\/Online-food-delivery-picks-up-again-as-third-wave-bites.cms.png\"\/><\/span><\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><!--\/tech_brief_widget.cms?msid=87862328potime:3--> Yaccarino, an advertising sales executive at NBCUniversal whom Musk poached last month to become Twitter&#8217;s CEO, said the social media platform is on the cusp of broadening its scope.<\/p>\n<p> &#8220;X is the future state of unlimited interactivity &#8211; centered in audio, video, messaging, payments\/banking &#8211; creating a global marketplace for ideas, goods, services, and opportunities,&#8221; Yaccarino tweeted.<\/p>\n<div data-type=\"twitter\" data-handle=\"lindayacc\" data-handlename=\"lindayacc\" data-favoritecount=\"0\" data-retweetcount=\"0\" data-id=\"1683213798386147329\">\n<div>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\u2014 lindayacc (@lindayacc) <a data-ga-onclick=\"Inarticle articleshow link click#Tech#href\" href=\"https:\/\/twitter.com\/lindayacc\/status\/1683213798386147329\" rel=\"nofollow\"\/><\/p><\/blockquote>\n<\/div>\n<\/div>\n<p> &#8220;There&#8217;s absolutely no limit to this transformation. X will be the platform that can deliver, well&#8230; everything,&#8221; she said.<\/p>\n<p>Since Musk bought Twitter for $44 billion last October, the platform&#8217;s advertising business has partially collapsed as marketers soured on the mass firings at the platform that gutted content moderation as well as on Musk&#8217;s management style.<\/p>\n<p>In response, the tycoon has moved toward introducing payments and commerce through the platform in a search for new revenue. <\/p>\n<p>Twitter, founded in 2006 and whose name is a play on the sound of birds chattering, has used avian branding since its early days, when the company bought a stock symbol of a light blue bird for $15, according to the design website Creative Bloq. <\/p>\n<p>The 52-year-old <a data-ga-onclick=\"Inarticle articleshow link click#Tech#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/tesla\" target=\"_blank\" rel=\"noopener\">Tesla<\/a> founder has previously said that his rocky takeover of Twitter last year was &#8220;an accelerant to creating X, the everything app,&#8221; a reference to the X.com company he founded in 1999, a later version of which went on to become PayPal, a payments giant. <\/p>\n<p>Such an app could still function as a social media platform, and also include messaging and mobile payments.<\/p>\n<p>Musk has already named Twitter&#8217;s parent company the <a data-ga-onclick=\"Inarticle articleshow link click#Tech#href\" href=\"https:\/\/economictimes.indiatimes.com\/topic\/x-corporation\" target=\"_blank\" rel=\"noopener\">X Corporation<\/a>.<\/p>\n<p>&#8220;If a good enough X logo is posted tonight, we&#8217;ll make (it) go live worldwide tomorrow,&#8221; he said. <\/p>\n<p>Musk went on to make several other X-related comments, saying a new emblem should be &#8220;of course, Art Deco&#8221; style and that under the site&#8217;s new identity a post would be called &#8220;an X.&#8221;<\/p>\n<p>Twitter is thought to have around 200 million daily active users but it has suffered repeated technical failures since Musk bought the app and sacked much of its staff.<\/p>\n<p>Since then, many users and advertisers alike have responded adversely to the social media site&#8217;s new charges for previously free services, changes to content moderation and the return of previously banned right-wing accounts.<\/p>\n<p>Musk said earlier this month that Twitter has lost roughly half of its advertising revenue since he took control in October.<\/p>\n<p>Facebook parent Meta earlier this month launched its own text-based platform, called Threads, which has up to 150 million users according to some estimates. <\/p>\n<p>But the amount of time users spend on the rival app has plummeted in the weeks since its launch, according to data from market analysis firm Sensor Tower.<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"7859258044\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/economictimes.indiatimes.com\/tech\/technology\/elon-musk-ceo-linda-yaccarino-say-twitter-to-be-renamed-x-get-big-makeover\/articleshow\/102065646.cms\">READ SOURCE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter owner Elon Musk and the chief executive he brought aboard just a month ago say the social media network will ditch the bird logo, rebrand the platform with the name X and move quickly into payments, banking and commerce. &#8220;Powered by AI, X will connect us in ways we&#8217;re just beginning to imagine,&#8221; Twitter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1254163,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1254161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - 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