l{"id":1247973,"date":"2023-07-07T18:30:58","date_gmt":"2023-07-07T17:30:58","guid":{"rendered":"https:\/\/www.businesstelegraph.co.uk\/pitch-deck-teardown-nokod-securitys-8m-seed-deck-techcrunch\/"},"modified":"2023-07-07T18:30:58","modified_gmt":"2023-07-07T17:30:58","slug":"pitch-deck-teardown-nokod-securitys-8m-seed-deck-techcrunch","status":"publish","type":"post","link":"https:\/\/www.businesstelegraph.co.uk\/pitch-deck-teardown-nokod-securitys-8m-seed-deck-techcrunch\/","title":{"rendered":"Pitch Deck Teardown: Nokod Security&#039;s $8M seed deck &#8211; TechCrunch"},"content":{"rendered":"<p> <script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- newscabal uk text -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"3688094655\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\"><span class=\"featured__span-first-words\">Gone are the<\/span> days when you needed a developer to build an app for a relatively easy task. No-code and low-code development let you dramatically increase the speed of building and bringing simple (and, sometimes, not-so-simple) apps to market. I swear, half my life is being run by Zapier at the moment: Book a meeting with me, and all sorts of things happen automatically in the background to ensure that our meeting is on the right calendars, is transcribed, and the video of the call is stored away and tagged with your company\u2019s name.<\/p>\n<p>The ease of creating apps that low-code and no-code offer has trade-offs, though: In order to work, they need access to some pretty sensitive data. If someone wants access to my data, they could try to hack my email, or they could hack one of the many automations tied to my email accounts. When more and more apps are essentially running on the same underlying architecture and code, they become a very tempting target for hackers and others with nefarious intentions.<\/p>\n<p>Enter <a href=\"https:\/\/nokodsecurity.com\/\" target=\"_blank\" rel=\"noopener\">Nokod Security<\/a>, which offers to monitor no-code and low-code apps for security vulnerabilities and mitigate breaches.<\/p>\n<p>The company recently raised $8 million from Acrew Capital, Meron Capital and Flint Capital, and the team was gracious enough to share the (lightly edited) deck they used so we could take a sneaky peek under the hood.<\/p>\n<hr\/>\n<p style=\"text-align: center;\"><em>We\u2019re looking for more unique pitch decks to tear down, so if you want to submit your own, <a href=\"https:\/\/techcrunch.com\/2022\/04\/28\/submit-your-pitch-deck-for-review\/\">here\u2019s how you can do that<\/a>.\u00a0<\/em><\/p>\n<hr\/>\n<h2>Slides in this deck<\/h2>\n<p>The company has left the 21-slide deck intact except for a few parts.<\/p>\n<ol>\n<li>Cover slide<\/li>\n<li>Team slide<\/li>\n<li>Example no-code apps<\/li>\n<li>\u201cWho uses no-code apps\u201d<\/li>\n<li>Macro trend: The Low-Code \/ No Code trend<\/li>\n<li>Threats and attacks slide<\/li>\n<li>Problem slide<\/li>\n<li>Threats and Attacks slide<\/li>\n<li>Attack vectors slide<\/li>\n<li>\u00a0 Mission slide<\/li>\n<li>\u00a0 Solution slide<\/li>\n<li>\u00a0 Architecture slide<\/li>\n<li>\u00a0 TAM slide 1<\/li>\n<li>\u00a0 TAM slide 2<\/li>\n<li>\u00a0 TAM slide 3<\/li>\n<li>\u00a0 Go-to-market slide<\/li>\n<li>\u00a0 Competition slide<\/li>\n<li>\u00a0 Validation slide<\/li>\n<li>\u00a0 (Redacted) Validation takeaways slide<\/li>\n<li>\u00a0 Timeline slide<\/li>\n<li>\u00a0 Contact slide<\/li>\n<\/ol>\n<h2>Three things to love<\/h2>\n<p>Nokod\u2019s deck has a lot of cool things going on, as well as some stuff that had me pretty confused. As always, I\u2019ll get to my misgivings and OldManYellsAtCloud.gif feedback in just a moment. For now, let\u2019s look at the slides that got me excited.<\/p>\n<h3>Give me a T! Give me an E!<\/h3>\n<p>Okay, I\u2019m not gonna spell out T-E-A-M in the subhead, but this is an example of a company that knows its strengths. In an early-stage company, a founding team that has an unfair advantage is a straight-up superpower. Nokod has all bases covered on that front:<\/p>\n<div id=\"attachment_2566004\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" aria-describedby=\"caption-attachment-2566004\" decoding=\"async\" class=\"breakout size-full wp-image-2566004\" src=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/07\/Pitch-Deck-Teardown-Nokod-Security039s-8M-seed-deck-TechCrunch.jpg\" alt=\"\" width=\"1024\" height=\"576\"  \/><\/p>\n<p id=\"caption-attachment-2566004\" class=\"wp-caption-text\">[Slide 2] Extraordinary founding team. <strong>Image Credits<\/strong>: Nokod<\/p>\n<\/div>\n<p>The two co-founders have both started and exited companies in the cybersecurity space before. That\u2019s a hell of a way to catch an investor\u2019s attention. Relevant experience and successful exits screams \u201cunfair advantage.\u201d Even after just reading this one slide, I was pretty unsurpised that this company successfully raised money.<\/p>\n<p>Apart from the obvious, this slide shows that the founding team understands what\u2019s important in a pitch deck: If you\u2019ve got incredible traction, lead with that. If you don\u2019t, highlight your experienced team.<\/p>\n<h3>Well-articulated problem<\/h3>\n<div id=\"attachment_2566006\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2566006\" decoding=\"async\" loading=\"lazy\" class=\"breakout size-full wp-image-2566006\" src=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/07\/1688751444_470_Pitch-Deck-Teardown-Nokod-Security039s-8M-seed-deck-TechCrunch.jpg\" alt=\"\" width=\"1024\" height=\"576\"  \/><\/p>\n<p id=\"caption-attachment-2566006\" class=\"wp-caption-text\">[Slide 9] An elegant outline of the problem at hand. <strong>Image Credits<\/strong>: Nokod.<\/p>\n<\/div>\n<p>A good fundraising story will have a good explanation of what the problem is and why it might be worth solving. Not everything on this list is well explained. To wit: Do you, without googling, know what PII is, or, indeed, why collection and storage of PII might be a bad thing?<\/p>\n<p>The company could have taken the effort to explain the impact of some of these issues and why low- and no-code apps are particularly vulnerable in these situations, but I get the message in broad strokes: The cost of embracing no-code and low-code is that people might not always know exactly what\u2019s going on, and if something does happen, it can be hard to figure out exactly where the ne\u2019er-do-wells gained entry to a system.<\/p>\n<h3>A better go-to-market slide than most<\/h3>\n<div id=\"attachment_2566010\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2566010\" decoding=\"async\" loading=\"lazy\" class=\"breakout size-full wp-image-2566010\" src=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/07\/1688751447_138_Pitch-Deck-Teardown-Nokod-Security039s-8M-seed-deck-TechCrunch.jpg\" alt=\"\" width=\"1024\" height=\"576\"  \/><\/p>\n<p id=\"caption-attachment-2566010\" class=\"wp-caption-text\">[Slide 16] Let\u2019s sell this thing. <strong>Image Credits:<\/strong> Nokod<\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"article-block block--pullout block--right\">\n<blockquote><p>\n\t\t\tThis go-to-market slide has a clear profile of the customer: how they can be reached, what the business model is, and where they are geographically. \t\t\t\t\t<\/p><\/blockquote><\/div>\n<p>\t<\/span><\/p>\n<p>Building a coherent go-to-market strategy can be surprisingly hard. It\u2019s what I end up arguing about with my pitch coaching clients most often. Having some vague, hand-wavy \u201cbuild it and they will come\u201d theory works when you are focusing on the product, but if you are raising money to acquire customers, you don\u2019t get to shrug and say, \u201cWe will figure it out when we get there.\u201d You aren\u2019t <em>getting<\/em> there. You are raising money to execute, so you <em>are<\/em> there.<\/p>\n<p>This go-to-market slide has a clear profile of the customer: how they can be reached, what the business model is, where they are geographically, and even who the decision-maker is within the business. I\u2019m not sure how many medium-sized companies have a CISO or director of application security. I suspect a lot of the time, these decisions fall to a CTO rather than a dedicated, clearly defined security role.<\/p>\n<p>Still, as an investor, I can look at this and see the outline of a plan. My next question would be: \u201cOkay, talk me through your process. How do you actually land a sale?\u201d The story should be consistent and outline a good sales funnel \u2014 something like, \u201cThe leads come from X, we reach the decision maker through A, B, and C, and then we close the deal 25% of the time. But we suspect we can increase that percentage if we do Y and Z.\u201d An answer like that will pass muster for me, and doubly so if the company already has paying customers and can point to the sales process it used.<\/p>\n<p>In the rest of this teardown, we\u2019ll take a look at three things Nokod could have improved or done differently, along with its full pitch deck!<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"7859258044\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2023\/07\/07\/sample-seed-pitch-deck-nokod-security\/\">READ SOURCE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gone are the days when you needed a developer to build an app for a relatively easy task. No-code and low-code development let you dramatically increase the speed of building and bringing simple (and, sometimes, not-so-simple) apps to market. I swear, half my life is being run by Zapier at the moment: Book a meeting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1247974,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-1247973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pitch Deck Teardown: Nokod Security&#039;s $8M seed deck - TechCrunch - Business Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techcrunch.com\/2023\/07\/07\/sample-seed-pitch-deck-nokod-security\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pitch Deck Teardown: Nokod Security&#039;s $8M seed deck - TechCrunch - Business Telegraph\" \/>\n<meta property=\"og:description\" content=\"Gone are the days when you needed a developer to build an app for a relatively easy task. 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