l{"id":1244756,"date":"2023-06-22T09:48:00","date_gmt":"2023-06-22T08:48:00","guid":{"rendered":"https:\/\/www.businesstelegraph.co.uk\/when-it-comes-to-luxury-cars-british-brands-do-it-best\/"},"modified":"2023-06-22T09:48:00","modified_gmt":"2023-06-22T08:48:00","slug":"when-it-comes-to-luxury-cars-british-brands-do-it-best","status":"publish","type":"post","link":"https:\/\/www.businesstelegraph.co.uk\/when-it-comes-to-luxury-cars-british-brands-do-it-best\/","title":{"rendered":"\u201cWhen it comes to luxury cars, British brands do it best\u201d"},"content":{"rendered":"<p> <script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- newscabal uk text -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"3688094655\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p>Dashing back from a not-so-sunny California this week, where I saw the stunning <a class=\"polaris__link -is-external\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.autoexpress.co.uk\/mercedes\/360414\/mercedes-vision-one-eleven-concept-sets-stage-2025-amg-production-model\">Mercedes Vision One-Eleven concept<\/a> unveiled, my next stop was the bizarrely much sunnier Hatfield, just off the A1.<\/p>\n<p>Having had <a class=\"polaris__link -is-external\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.autoexpress.co.uk\/mercedes\">Mercedes<\/a> try its hardest to reinforce that it was one of the world\u2019s leading luxury brands \u2013 referencing Chanel, Herm\u00e8s and Louis Vuitton in the process \u2013 arriving at the opening of the new H.R. Owen <a class=\"polaris__link -is-external\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.autoexpress.co.uk\/bentley\">Bentley<\/a> showroom was a proud reminder that when it comes to luxury cars, British brands do it best.<\/p>\n<p>You\u2019ll read more about the new Mercedes models I drove in the US in the coming weeks, but spending time in them highlighted how far the German brand has fallen behind the likes of Bentley. The new <a class=\"polaris__link -is-external\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.autoexpress.co.uk\/mercedes\/s-class\">S-Class<\/a>, for example, leads on tech, but it\u2019s lost out on luxury. And one very senior Mercedes executive even admitted that the previous generation \u2013 with its delightfully posh switchgear \u2013 felt more upmarket than the current car.<\/p>\n<p>How Bentley is blending the old and new in the most luxurious fashion \u2013 including the new <a class=\"polaris__link -is-external\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.autoexpress.co.uk\/bentley\/batur\">Batur<\/a>, and its latest retailer with a stunning, hi-tech Mulliner Commissioning Studio \u2013 is a lesson to other luxury brands, even those outside automotive.<\/p>\n<p>However the British influence on the tech under the Vision One-Eleven was huge. It featured new electric \u2018engines\u2019 developed by UK firm YASA \u2013 the brainchild of Tim Woolmer and his team based in Oxford.<\/p>\n<p>This game-changing tech means lighter, smaller, more powerful motors; it\u2019s no wonder <a class=\"polaris__link -is-external\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.autoexpress.co.uk\/lamborghini\">Lamborghini<\/a> and <a class=\"polaris__link -is-external\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.autoexpress.co.uk\/ferrari\">Ferrari<\/a> are customers. And it\u2019s no surprise that Mercedes liked what YASA was doing so much, it bought the company.<\/p>\n<p>So with YASA, Mercedes High-Performance Powertrains and the Formula One team, there are now three UK-based businesses doing an increasing amount of R&amp;D work for the German firm. It\u2019s great to see there are still plenty of reasons to be proud of the UK car industry.<\/p>\n<p><em><strong>Do you agree with Steve? Let us know your thoughts in the comments section&#8230;<\/strong><\/em><\/p>\n<\/div>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"7859258044\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/www.autoexpress.co.uk\/opinion\/360460\/when-it-comes-luxury-cars-british-brands-do-it-best\">READ SOURCE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dashing back from a not-so-sunny California this week, where I saw the stunning Mercedes Vision One-Eleven concept unveiled, my next stop was the bizarrely much sunnier Hatfield, just off the A1. Having had Mercedes try its hardest to reinforce that it was one of the world\u2019s leading luxury brands \u2013 referencing Chanel, Herm\u00e8s and Louis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1244757,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1244756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cWhen it comes to luxury cars, British brands do it best\u201d - Business Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autoexpress.co.uk\/opinion\/360460\/when-it-comes-luxury-cars-british-brands-do-it-best\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cWhen it comes to luxury cars, British brands do it best\u201d - Business Telegraph\" \/>\n<meta property=\"og:description\" content=\"Dashing back from a not-so-sunny California this week, where I saw the stunning Mercedes Vision One-Eleven concept unveiled, my next stop was the bizarrely much sunnier Hatfield, just off the A1. 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