l{"id":1243616,"date":"2023-06-26T17:20:00","date_gmt":"2023-06-26T16:20:00","guid":{"rendered":"https:\/\/www.businesstelegraph.co.uk\/publishers-clearing-house-to-refund-18-5-million-to-customers-in-ftc-settlement\/"},"modified":"2023-06-26T17:20:00","modified_gmt":"2023-06-26T16:20:00","slug":"publishers-clearing-house-to-refund-18-5-million-to-customers-in-ftc-settlement","status":"publish","type":"post","link":"https:\/\/www.businesstelegraph.co.uk\/publishers-clearing-house-to-refund-18-5-million-to-customers-in-ftc-settlement\/","title":{"rendered":"Publishers Clearing House to refund $18.5 million to customers in FTC settlement"},"content":{"rendered":"<p> <script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- newscabal uk text -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"3688094655\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div id=\"RegularArticle-ArticleBody-5\" data-module=\"ArticleBody\" data-test=\"articleBody-2\" data-analytics=\"RegularArticle-articleBody-5-2\"><span class=\"HighlightShare-hidden\" style=\"top:0;left:0\"\/><\/p>\n<div class=\"InlineImage-imageEmbed\" id=\"ArticleBody-InlineImage-107262591\" data-test=\"InlineImage\">\n<div class=\"InlineImage-wrapper\">\n<div>\n<p>The Publishers Clearing House offices in Jericho, New York on Jan. 30, 2019.<\/p>\n<p>Bill Perlman\/Newsday RM via Getty Images)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"ArticleBody-subtitle\"><a id=\"headline0\"\/>How &#8216;dark patterns&#8217; can trap consumers<\/h2>\n<div class=\"InlineImage-imageEmbed\" id=\"ArticleBody-InlineImage-107262588\" data-test=\"InlineImage\">\n<div class=\"InlineImage-wrapper\">\n<div>\n<p>Sara Adair shows off the oversized check for $1 million her husband Mark received from the Publishers Clearing House Prize Patrol in South Boston, Massachusetts, on April 1, 2022.<\/p>\n<p>Craig F. Walker\/The Boston Globe via Getty Images<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p>The FTC also <a href=\"https:\/\/www.cnbc.com\/2023\/06\/21\/ftc-sues-amazon-over-deceptive-prime-sign-up-and-cancellation-process.html\">sued Amazon last week<\/a> for allegedly using &#8220;dark patterns&#8221; to trap people into recurring subscriptions for its Prime service without consent. \u00a0<\/p>\n<p>Dark patterns are a &#8220;manipulative&#8221; and unlawful design trick, examples of which include pre-checked boxes, hard to find and read disclosures, and confusing cancellation policies, the FTC <a href=\"https:\/\/www.ftc.gov\/system\/files\/ftc_gov\/pdf\/P214800%20Dark%20Patterns%20Report%209.14.2022%20-%20FINAL.pdf\" target=\"_blank\" rel=\"noopener\">said<\/a>. They pose &#8220;heightened risks&#8221; for consumers online, it added.<\/p>\n<p>&#8220;This is our second dark pattern lawsuit over the last week,&#8221; Samuel Levine, director of the FTC&#8217;s Bureau of Consumer Protection, said of the PCH lawsuit in a written statement. &#8220;Firms that continue to deploy deceptive design techniques are on notice.&#8221;<\/p>\n<\/div>\n<div class=\"group\">\n<p>In the PCH case, the FTC claimed the company used &#8220;manipulative phrasing and website design&#8221; to convince consumers they needed to buy a product of some kind to enter the company&#8217;s sweepstakes or increase their odds of winning.<\/p>\n<p>When it included disclaimers or clarifying information, the text was in small, light font and overlooked by consumers, the FTC claimed.<\/p>\n<p>In addition to sweepstakes, PCH also sells merchandise and magazines. The FTC alleged the company charged hidden fees that averaged more than 40% of the product costs, and misled customers with deceptive language in email subject lines and statements in its privacy policy.<\/p>\n<\/div>\n<div role=\"region\" aria-labelledby=\"Placeholder-ArticleBody-Video-107146361\">\n<div role=\"button\" tabindex=\"0\" id=\"Placeholder-ArticleBody-Video-107146361\" class=\"PlaceHolder-wrapper\" data-vilynx-id=\"7000271630\" data-test=\"VideoPlaceHolder\">\n<div class=\"InlineVideo-videoEmbed\" id=\"InlineVideo-0\" data-test=\"InlineVideo\">\n<div class=\"InlineVideo-wrapper\">\n<div class=\"InlineVideo-inlineThumbnailContainer\"><img decoding=\"async\" class=\"InlineVideo-videoThumbnail\" src=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/06\/Publishers-Clearing-House-to-refund-185-million-to-customers-in.jpeg\" alt=\"How phone scammers tricked Americans out of tens of billions of dollars each year\"\/><span class=\"InlineVideo-videoButton\"\/><span\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p>PCH agreed to settle charges, which claimed it had violated the FTC Act and CAN-SPAM Act. The company will pay $18.5 million to the FTC, which will refund impacted consumers. The company is also required to stop using deceptive language around sweepstakes and sales, and halt use of surprise fees, among other changes to its business practices.<\/p>\n<p>More broadly, consumers may not realize they are being manipulated or misled by dark patterns since they are &#8220;covert or otherwise deceptive,&#8221; the FTC <a href=\"https:\/\/www.ftc.gov\/system\/files\/ftc_gov\/pdf\/P214800%20Dark%20Patterns%20Report%209.14.2022%20-%20FINAL.pdf\" target=\"_blank\" rel=\"noopener\">said<\/a>. There are numerous examples, but some common ones consumers may confront online include phony customer endorsements (for example, the endorser may have been paid), fake low-stock messages (for example, there&#8217;s only one item left in stock) and a fake countdown clock (which pressures consumers to buy immediately, but resets after timing out).<\/p>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"7859258044\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/www.cnbc.com\/2023\/06\/26\/publishers-clearing-house-to-refund-18point5-million-in-ftc-settlement.html\">READ SOURCE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Publishers Clearing House offices in Jericho, New York on Jan. 30, 2019. Bill Perlman\/Newsday RM via Getty Images) How &#8216;dark patterns&#8217; can trap consumers Sara Adair shows off the oversized check for $1 million her husband Mark received from the Publishers Clearing House Prize Patrol in South Boston, Massachusetts, on April 1, 2022. Craig [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1243617,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1243616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publishers Clearing House to refund $18.5 million to customers in FTC settlement - Business Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cnbc.com\/2023\/06\/26\/publishers-clearing-house-to-refund-18point5-million-in-ftc-settlement.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publishers Clearing House to refund $18.5 million to customers in FTC settlement - Business Telegraph\" \/>\n<meta property=\"og:description\" content=\"The Publishers Clearing House offices in Jericho, New York on Jan. 30, 2019. Bill Perlman\/Newsday RM via Getty Images) How &#8216;dark patterns&#8217; can trap consumers Sara Adair shows off the oversized check for $1 million her husband Mark received from the Publishers Clearing House Prize Patrol in South Boston, Massachusetts, on April 1, 2022. Craig [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cnbc.com\/2023\/06\/26\/publishers-clearing-house-to-refund-18point5-million-in-ftc-settlement.html\" \/>\n<meta property=\"og:site_name\" content=\"Business Telegraph\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-26T16:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/06\/1687802790_Publishers-Clearing-House-to-refund-185-million-to-customers-in.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"businesstelegraph\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"businesstelegraph\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cnbc.com\/2023\/06\/26\/publishers-clearing-house-to-refund-18point5-million-in-ftc-settlement.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.businesstelegraph.co.uk\/publishers-clearing-house-to-refund-18-5-million-to-customers-in-ftc-settlement\/\"},\"author\":{\"name\":\"businesstelegraph\",\"@id\":\"https:\/\/www.businesstelegraph.co.uk\/#\/schema\/person\/0a3a6a0f58402f1f2af94e02d0987b78\"},\"headline\":\"Publishers Clearing House to refund $18.5 million to customers in FTC settlement\",\"datePublished\":\"2023-06-26T16:20:00+00:00\",\"dateModified\":\"2023-06-26T16:20:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.businesstelegraph.co.uk\/publishers-clearing-house-to-refund-18-5-million-to-customers-in-ftc-settlement\/\"},\"wordCount\":410,\"publisher\":{\"@id\":\"https:\/\/www.businesstelegraph.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cnbc.com\/2023\/06\/26\/publishers-clearing-house-to-refund-18point5-million-in-ftc-settlement.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/06\/1687802790_Publishers-Clearing-House-to-refund-185-million-to-customers-in.jpeg\",\"articleSection\":[\"finance\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.businesstelegraph.co.uk\/publishers-clearing-house-to-refund-18-5-million-to-customers-in-ftc-settlement\/\",\"url\":\"https:\/\/www.cnbc.com\/2023\/06\/26\/publishers-clearing-house-to-refund-18point5-million-in-ftc-settlement.html\",\"name\":\"Publishers Clearing House to refund $18.5 million to customers in FTC settlement - 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