{"id":1217352,"date":"2023-04-20T11:45:00","date_gmt":"2023-04-20T10:45:00","guid":{"rendered":"https:\/\/www.businesstelegraph.co.uk\/hotwire-wins-two-smart-consumer-tech-brands-provoke-media\/"},"modified":"2023-04-20T11:45:00","modified_gmt":"2023-04-20T10:45:00","slug":"hotwire-wins-two-smart-consumer-tech-brands-provoke-media","status":"publish","type":"post","link":"https:\/\/www.businesstelegraph.co.uk\/hotwire-wins-two-smart-consumer-tech-brands-provoke-media\/","title":{"rendered":"Hotwire Wins Two Smart Consumer Tech Brands &#8211; PRovoke Media"},"content":{"rendered":"<p> <script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- newscabal uk text -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"3688094655\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p>SAN FRANCISCO \u2014 Hotwire has won two new smart consumer technology brands in the US, after competitive pitches.<\/p>\n<p>Cricut (pictured), which makes smart craft cutting machines that work with an app to design and personalise custom cards, clothing and everyday items, has tasked the agency with developing a product-focused PR programme across its range, including reviews, inclusion in gift guides and deals coverage, seasonal moments and campaigns, and helping to build out its affiliate program. There was no incumbent PR agency.<\/p>\n<p>Vivint Smart Home, which previously worked with Method in the US, has come to Hotwire to step up its communications program, including product messaging, storytelling, and improving brand awareness and consumer understanding of what differentiates Vivint in the market, while helping establish the brand and its executives as leaders in the smart home and security sector.<\/p>\n<p>Both accounts are led by Hotwire SVP Sophia Zhao and senior director Brittany Margiotta. <\/p>\n<p>Hotwire North America CEO Heather Craft said: \u201cMuch like the rest of the technology market, consumer tech brands feel the waves of the larger macro-economic environment. To navigate that turbulence, while continuing to push their industries forward and meet their customers where they are, these clients were seeking partners who can provide distinct strategies that drive business impact.\u201d<\/p>\n<\/p><\/div>\n<p><script>\n        !function (f, b, e, v, n, t, s) {\n            if (f.fbq) return; n = f.fbq = function () {\n                n.callMethod ?\n                    n.callMethod.apply(n, arguments) : n.queue.push(arguments)\n            }; if (!f._fbq) f._fbq = n;\n            n.push = n; n.loaded = !0; n.version = '2.0'; n.queue = []; t = b.createElement(e); t.async = !0;\n            t.src = v; s = b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t, s)\n        }(window,\n            document, 'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n        fbq('init', '1820080231559165', {\n            em: 'arun@provokemedia.com'\n        });\n        fbq('track', 'PageView');\n    <\/script><br \/>\n<br \/><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"7859258044\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/www.provokemedia.com\/latest\/article\/hotwire-wins-two-smart-consumer-tech-brands\">READ SOURCE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO \u2014 Hotwire has won two new smart consumer technology brands in the US, after competitive pitches. Cricut (pictured), which makes smart craft cutting machines that work with an app to design and personalise custom cards, clothing and everyday items, has tasked the agency with developing a product-focused PR programme across its range, including [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1217353,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-1217352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotwire Wins Two Smart Consumer Tech Brands - PRovoke Media - Business Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.provokemedia.com\/latest\/article\/hotwire-wins-two-smart-consumer-tech-brands\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotwire Wins Two Smart Consumer Tech Brands - PRovoke Media - Business Telegraph\" \/>\n<meta property=\"og:description\" content=\"SAN FRANCISCO \u2014 Hotwire has won two new smart consumer technology brands in the US, after competitive pitches. Cricut (pictured), which makes smart craft cutting machines that work with an app to design and personalise custom cards, clothing and everyday items, has tasked the agency with developing a product-focused PR programme across its range, including [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.provokemedia.com\/latest\/article\/hotwire-wins-two-smart-consumer-tech-brands\" \/>\n<meta property=\"og:site_name\" content=\"Business Telegraph\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-20T10:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/04\/Hotwire-Wins-Two-Smart-Consumer-Tech-Brands-PRovoke-Media.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"businesstelegraph\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"businesstelegraph\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.provokemedia.com\/latest\/article\/hotwire-wins-two-smart-consumer-tech-brands#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.businesstelegraph.co.uk\/hotwire-wins-two-smart-consumer-tech-brands-provoke-media\/\"},\"author\":{\"name\":\"businesstelegraph\",\"@id\":\"https:\/\/www.businesstelegraph.co.uk\/#\/schema\/person\/0a3a6a0f58402f1f2af94e02d0987b78\"},\"headline\":\"Hotwire Wins Two Smart Consumer Tech Brands &#8211; 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