l{"id":1212164,"date":"2023-04-06T19:01:33","date_gmt":"2023-04-06T18:01:33","guid":{"rendered":"https:\/\/www.businesstelegraph.co.uk\/sweetgreen-renames-menu-item-after-chipotle-sues-for-trademark-infringement\/"},"modified":"2023-04-06T19:01:33","modified_gmt":"2023-04-06T18:01:33","slug":"sweetgreen-renames-menu-item-after-chipotle-sues-for-trademark-infringement","status":"publish","type":"post","link":"https:\/\/www.businesstelegraph.co.uk\/sweetgreen-renames-menu-item-after-chipotle-sues-for-trademark-infringement\/","title":{"rendered":"Sweetgreen renames menu item after Chipotle sues for trademark infringement"},"content":{"rendered":"<p> <script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- newscabal uk text -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"3688094655\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div id=\"RegularArticle-ArticleBody-5\" data-module=\"ArticleBody\" data-test=\"articleBody-2\" data-analytics=\"RegularArticle-articleBody-5-2\"><span class=\"HighlightShare-hidden\" style=\"top:0;left:0\"\/><\/p>\n<div class=\"InlineImage-imageEmbed\" id=\"ArticleBody-InlineImage-107221833\" data-test=\"InlineImage\">\n<div class=\"InlineImage-wrapper\">\n<div>\n<p>Sopa Images | Lightrocket | Getty Images<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p><span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-1\"><a href=\"https:\/\/www.cnbc.com\/quotes\/SG\/\">Sweetgreen<\/a><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"\/><\/button><\/span><\/span><\/span> said Thursday it has renamed its newest menu item as part of a tentative agreement with <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-2\"><a href=\"https:\/\/www.cnbc.com\/quotes\/CMG\/\">Chipotle Mexican Grill<\/a><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"\/><\/button><\/span><\/span><\/span> to resolve a lawsuit brought by the burrito chain.<\/p>\n<p>Chipotle filed the <a href=\"https:\/\/www.cnbc.com\/2023\/04\/05\/chipotle-sues-sweetgreen-for-burrito-bowl-trademark-infringement.html\">lawsuit<\/a>, which claims that the salad chain&#8217;s &#8220;Chipotle Chicken Burrito Bowl&#8221; infringed on its trademark, in California federal court Tuesday, just days after the salad chain introduced the item.<\/p>\n<p>A Sweetgreen representative said in a statement to CNBC on Thursday that the company decided to rename the bowl as the &#8220;Chicken + Chipotle Pepper Bowl&#8221; to focus on its business and serve customers without distraction.<\/p>\n<p>&#8220;We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food,&#8221; Sweetgreen said in a statement.<\/p>\n<p>Chipotle said in a statement that it&#8217;s pleased that Sweetgreen chose to change the name in a way that protects its trademarks, so both companies have agreed to resolve the lawsuit. Neither company disclosed more details on the tentative agreement.<\/p>\n<p>It&#8217;s unclear when the name change will go into effect. As of midday, Sweetgreen&#8217;s website was still using the original name, and some Sweetgreen customers received promotional emails on Thursday offering 50% off the item \u2014 under the original name \u2014 to celebrate National Burrito Day.<\/p>\n<p>In Chipotle&#8217;s original complaint, the company said it sent Sweetgreen a cease-and-desist notice and asked the company to drop &#8220;chipotle&#8221; from the name when it heard about the Chipotle Chicken Burrito Bowl, but Sweetgreen never responded. (Sweetgreen told CNBC on Wednesday the company responded to the cease-and-desist notice on Tuesday, after the lawsuit was filed.)<\/p>\n<p>Sweetgreen&#8217;s stock closed down 6% on Wednesday after the lawsuit was reported, but shares recouped those losses during trading Thursday. The salad chain&#8217;s stock has fallen 14% in 2023, giving it a market value of $821 million.<\/p>\n<p>Compared with its fast-casual rival, Chipotle is a giant, with its $46.7 billion market value. The burrito chain&#8217;s stock is up 21% this year.<\/p>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"7859258044\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/www.cnbc.com\/2023\/04\/06\/sweetgreen-chipotle-resolve-trademark-infringement-suit.html\">READ SOURCE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sopa Images | Lightrocket | Getty Images Sweetgreen said Thursday it has renamed its newest menu item as part of a tentative agreement with Chipotle Mexican Grill to resolve a lawsuit brought by the burrito chain. Chipotle filed the lawsuit, which claims that the salad chain&#8217;s &#8220;Chipotle Chicken Burrito Bowl&#8221; infringed on its trademark, in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1212165,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1212164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sweetgreen renames menu item after Chipotle sues for trademark infringement - Business Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cnbc.com\/2023\/04\/06\/sweetgreen-chipotle-resolve-trademark-infringement-suit.html\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweetgreen renames menu item after Chipotle sues for trademark infringement - Business Telegraph\" \/>\n<meta property=\"og:description\" content=\"Sopa Images | Lightrocket | Getty Images Sweetgreen said Thursday it has renamed its newest menu item as part of a tentative agreement with Chipotle Mexican Grill to resolve a lawsuit brought by the burrito chain. Chipotle filed the lawsuit, which claims that the salad chain&#8217;s &#8220;Chipotle Chicken Burrito Bowl&#8221; infringed on its trademark, in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cnbc.com\/2023\/04\/06\/sweetgreen-chipotle-resolve-trademark-infringement-suit.html\" \/>\n<meta property=\"og:site_name\" content=\"Business Telegraph\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-06T18:01:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/04\/Sweetgreen-renames-menu-item-after-Chipotle-sues-for-trademark-infringement.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"businesstelegraph\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"businesstelegraph\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cnbc.com\/2023\/04\/06\/sweetgreen-chipotle-resolve-trademark-infringement-suit.html#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.businesstelegraph.co.uk\/sweetgreen-renames-menu-item-after-chipotle-sues-for-trademark-infringement\/\"},\"author\":{\"name\":\"businesstelegraph\",\"@id\":\"https:\/\/www.businesstelegraph.co.uk\/#\/schema\/person\/0a3a6a0f58402f1f2af94e02d0987b78\"},\"headline\":\"Sweetgreen renames menu item after Chipotle sues for trademark infringement\",\"datePublished\":\"2023-04-06T18:01:33+00:00\",\"dateModified\":\"2023-04-06T18:01:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/www.businesstelegraph.co.uk\/sweetgreen-renames-menu-item-after-chipotle-sues-for-trademark-infringement\/\"},\"wordCount\":333,\"publisher\":{\"@id\":\"https:\/\/www.businesstelegraph.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cnbc.com\/2023\/04\/06\/sweetgreen-chipotle-resolve-trademark-infringement-suit.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/04\/Sweetgreen-renames-menu-item-after-Chipotle-sues-for-trademark-infringement.jpeg\",\"articleSection\":[\"Retail\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.businesstelegraph.co.uk\/sweetgreen-renames-menu-item-after-chipotle-sues-for-trademark-infringement\/\",\"url\":\"https:\/\/www.cnbc.com\/2023\/04\/06\/sweetgreen-chipotle-resolve-trademark-infringement-suit.html\",\"name\":\"Sweetgreen renames menu item after Chipotle sues for trademark infringement - 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