l{"id":1196025,"date":"2023-02-21T17:00:00","date_gmt":"2023-02-21T17:00:00","guid":{"rendered":"https:\/\/www.businesstelegraph.co.uk\/eurosport-and-bt-sport-will-disappear-after-tnt-sports-rebrand\/"},"modified":"2023-02-21T17:00:00","modified_gmt":"2023-02-21T17:00:00","slug":"eurosport-and-bt-sport-will-disappear-after-tnt-sports-rebrand","status":"publish","type":"post","link":"https:\/\/www.businesstelegraph.co.uk\/eurosport-and-bt-sport-will-disappear-after-tnt-sports-rebrand\/","title":{"rendered":"Eurosport and BT Sport will disappear after TNT Sports rebrand"},"content":{"rendered":"<p> <script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- newscabal uk text -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"3688094655\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p class=\"dcr-h26idz\">Eurosport is to disappear from UK television after more than three decades after the new <a href=\"https:\/\/www.theguardian.com\/business\/2022\/may\/12\/bt-and-warner-bros-discovery-join-forces-to-create-pay-tv-sport-business\" data-link-name=\"in body link\">pay-TV home of sports<\/a> including Premier League, Champions League and Olympics rebrands as TNT Sports.<\/p>\n<p class=\"dcr-h26idz\">BT and the US media giant Warner Bros Discovery (WBD), which have formed a multi-billion <a href=\"https:\/\/www.theguardian.com\/business\/2022\/may\/12\/bt-and-warner-bros-discovery-join-forces-to-create-pay-tv-sport-business\" data-link-name=\"in body link\">pay-TV sport joint venture<\/a>, also announced on Tuesday that the BT Sport brand name is to be scrapped.<\/p>\n<p class=\"dcr-h26idz\">The joint venture, the home of sports rights including cycling, rugby and tennis, has chosen TNT Sports as the master brand as WBD already uses it as its sports-focused identity in international markets including Latin America and the US.<\/p>\n<p class=\"dcr-h26idz\">The move, in July, will mark the end of the BT Sport brand, which was launched in 2013 as the telecoms giant poured billions into <a href=\"https:\/\/www.theguardian.com\/media\/2011\/nov\/03\/bt-vision-pay-tv-customers\" data-link-name=\"in body link\">creating a pay-TV rival<\/a> to stem customer losses to Sky.<\/p>\n<p class=\"dcr-h26idz\">Eurosport, which has been a <a href=\"https:\/\/www.eurosport.co.uk\/all-sports\/eurosport-celebrates-30th-birthday-with-promise-to-continue-to-be-a-pioneer-of-the-sport-industry_sto7129841\/story.shtml\" data-link-name=\"in body link\">staple on British pay-TV since 1989<\/a> when it was part of the channel lineup when Rupert Murdoch changed the UK market with the launch of Sky, will be \u201crolled into the new brand at some time in the future\u201d.<\/p>\n<p class=\"dcr-h26idz\">When BT and Warner Bros Discovery announced the deal to launch the pay-TV joint venture in May the companies said the sports output would ultimately be \u201cbrought together under a single brand in the future\u201d.<\/p>\n<p class=\"dcr-h26idz\">Andrew Georgiou, managing director of WBD Sports Europe, said on Tuesday: \u201cToday is another important step towards the launch of a simpler and even more compelling offering for sports fans in the UK &amp; Ireland.<\/p>\n<p class=\"dcr-h26idz\">\u201cThe TNT Sports name is already synonymous with premium live sports in a number of countries around the world and a further sign of the global scale and expertise that WBD brings to the partnership with BT.\u201d<\/p>\n<figure data-spacefinder-role=\"inline\" data-spacefinder-type=\"model.dotcomrendering.pageElements.NewsletterSignupBlockElement\" class=\" dcr-173mewl\"><a data-ignore=\"global-link-styling\" href=\"#EmailSignup-skip-link-8\" class=\"dcr-15r7368\">skip past newsletter promotion<\/a><\/p>\n<aside aria-label=\"newsletter promotion\" class=\"dcr-124witz\">\n<div class=\"dcr-10et71f\">\n<p class=\"dcr-ohmn7a\">Sign up to <span>Business Today<\/span><\/p>\n<\/div>\n<p class=\"dcr-1613jw2\">Get set for the working day \u2013 we&#8217;ll point you to all the business news and analysis you need every morning<\/p>\n<p><gu-island name=\"SecureSignupIframe\" deferuntil=\"idle\" props=\"{&quot;name&quot;:&quot;Business Today&quot;,&quot;html&quot;:&quot;&lt;form id=\\&quot;secure-signup-business-today\\&quot;&gt;&lt;label class=\\&quot;email-signup-iframe-njjzu0\\&quot;&gt;&lt;div class=\\&quot;email-signup-iframe-de6my7\\&quot;&gt;Enter your email address&lt;!-- --&gt; &lt;\/div&gt;&lt;\/label&gt;&lt;div class=\\&quot;email-signup-iframe-17gkgdc\\&quot;&gt;&lt;div class=\\&quot;email-signup-iframe-lxzyg5\\&quot;&gt;&lt;label for=\\&quot;src-component-15601\\&quot; class=\\&quot;email-signup-iframe-0\\&quot;&gt;&lt;div class=\\&quot;email-signup-iframe-19ilr9m\\&quot;&gt;Enter your email address&lt;!-- --&gt; 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Web,Helvetica Neue,Helvetica,Arial,Lucida Grande,sans-serif;font-size:1.0625rem;line-height:1.35;font-weight:700;--source-text-decoration-thickness:2px;color:#121212;position:absolute;overflow:hidden;white-space:nowrap;width:1px;height:1px;margin:-1px;padding:0;border:0;clip:rect(1px, 1px, 1px, 1px);-webkit-clip-path:inset(50%);-webkit-clip-path:inset(50%);clip-path:inset(50%);}.email-signup-iframe-11bty1f{width:100%;box-sizing:border-box;height:44px;font-family:GuardianTextSans,Guardian Text Sans Web,Helvetica Neue,Helvetica,Arial,Lucida Grande,sans-serif;font-size:1.0625rem;line-height:1.35;font-weight:400;--source-text-decoration-thickness:2px;color:#121212;background-color:#FFFFFF;border:2px solid #707070;padding:0 8px;margin-top:4px;height:36px;margin-top:0;}.email-signup-iframe-11bty1f:focus{border:2px solid #0077B6;outline:0;}html:not(.src-focus-disabled) .email-signup-iframe-11bty1f:focus{box-shadow:0 0 0 5px 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16px;border-radius:36px;padding-bottom:2px;background-color:#052962;color:#FFFFFF;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;background-color:#000000;-webkit-flex-basis:118px;-ms-flex-preferred-size:118px;flex-basis:118px;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;margin-bottom:8px;}.email-signup-iframe-1wosa0f:disabled{cursor:not-allowed;}.email-signup-iframe-1wosa0f:focus{outline:0;}html:not(.src-focus-disabled) .email-signup-iframe-1wosa0f:focus{outline:5px solid #0077B6;outline-offset:3px;}.email-signup-iframe-1wosa0f:hover{background-color:#234B8A;}.email-signup-iframe-1wosa0f:hover{background-color:#333333;}&lt;\/style&gt;&quot;,&quot;newsletterId&quot;:&quot;business-today&quot;,&quot;successDescription&quot;:&quot;We'll send you Business Today every weekday&quot;}\" clientonly=\"true\"\/><span class=\"dcr-1u9nobt\"><strong>Privacy Notice: <\/strong>Newsletters may contain info about charities, online ads, and content funded by outside parties. For more information see our<!-- --> <a data-ignore=\"global-link-styling\" href=\"https:\/\/www.theguardian.com\/help\/privacy-policy\" rel=\"noopener noreferrer\" class=\"dcr-1lt1fwp\">Privacy Policy<\/a>. We use Google reCaptcha to protect our website and the Google<!-- --> <a data-ignore=\"global-link-styling\" href=\"https:\/\/policies.google.com\/privacy\" rel=\"noopener noreferrer\" class=\"dcr-1lt1fwp\">Privacy Policy<\/a> and<!-- --> <a data-ignore=\"global-link-styling\" href=\"https:\/\/policies.google.com\/terms\" rel=\"noopener noreferrer\" class=\"dcr-1lt1fwp\">Terms of Service<\/a> <!-- -->apply.<\/span><\/aside>\n<p id=\"EmailSignup-skip-link-8\" tabindex=\"0\" aria-label=\"after newsletter promotion\" role=\"note\" class=\"dcr-15r7368\">after newsletter promotion<\/p>\n<\/figure>\n<p class=\"dcr-h26idz\">WBD, which has a call option to take full control of the joint venture until September 2026, took a <a href=\"https:\/\/www.theguardian.com\/media\/2012\/dec\/13\/discovery-sport-stake-eurosport\" data-link-name=\"in body link\">20% stake in Eurosport<\/a> in 2012 before taking full ownership from French media group TF1 in 2015.<\/p>\n<\/div>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"7859258044\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/www.theguardian.com\/media\/2023\/feb\/21\/eurosport-bt-sport-disappear-tnt-rebrand-tv\">READ SOURCE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eurosport is to disappear from UK television after more than three decades after the new pay-TV home of sports including Premier League, Champions League and Olympics rebrands as TNT Sports. BT and the US media giant Warner Bros Discovery (WBD), which have formed a multi-billion pay-TV sport joint venture, also announced on Tuesday that the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1196025","post","type-post","status-publish","format-standard","hentry","category-finance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eurosport and BT Sport will disappear after TNT Sports rebrand - Business Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theguardian.com\/media\/2023\/feb\/21\/eurosport-bt-sport-disappear-tnt-rebrand-tv\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eurosport and BT Sport will disappear after TNT Sports rebrand - Business Telegraph\" \/>\n<meta property=\"og:description\" content=\"Eurosport is to disappear from UK television after more than three decades after the new pay-TV home of sports including Premier League, Champions League and Olympics rebrands as TNT Sports. 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