{"id":1192907,"date":"2023-02-13T05:06:00","date_gmt":"2023-02-13T05:06:00","guid":{"rendered":"https:\/\/www.businesstelegraph.co.uk\/google-to-expand-misinformation-prebunking-in-europe-u-s-news-world-report\/"},"modified":"2023-02-13T05:06:00","modified_gmt":"2023-02-13T05:06:00","slug":"google-to-expand-misinformation-prebunking-in-europe-u-s-news-world-report","status":"publish","type":"post","link":"https:\/\/www.businesstelegraph.co.uk\/google-to-expand-misinformation-prebunking-in-europe-u-s-news-world-report\/","title":{"rendered":"Google to Expand Misinformation &#039;Prebunking&#039; in Europe &#8211; U.S. News &amp; World Report"},"content":{"rendered":"<p> <script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- newscabal uk text -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"3688094655\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div id=\"ad-in-text-target\">\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>WASHINGTON (AP) \u2014 After seeing promising results in Eastern Europe, Google will initiate a new campaign in Germany that aims to make people more resilient to the corrosive effects of online misinformation.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>The tech giant plans to release a series of short videos highlighting the techniques common to many misleading claims. The videos will appear as advertisements on platforms like Facebook, YouTube or TikTok in Germany. A similar campaign in India is also in the works.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>It&#8217;s an approach called <a href=\"https:\/\/apnews.com\/article\/technology-misinformation-eastern-europe-902f436e3a6507e8b2a223e09a22e969\">pre-bunking<\/a>, which involves teaching people how to spot false claims before they encounter them. The strategy is gaining support among researchers and tech companies.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>\u201cThere&#8217;s a real appetite for solutions,\u201d said Beth Goldberg, head of research and development at Jigsaw, an incubator division of Google that studies emerging social challenges. \u201cUsing ads as a vehicle to counter a disinformation technique is pretty novel. And we&#8217;re excited about the results.\u201d<\/p>\n<\/div>\n<p><react-trigger trigger=\"view\"><\/p>\n<div spacing=\"5\" class=\"Box-w0dun1-0 PhotoGalleryEmbed__AnimatedBox-lqudj4-0 dtbKps iGURYT PhotoGalleryEmbed-lqudj4-15 eSWtcX PhotoGalleryEmbed-lqudj4-15 eSWtcX\">\n<div spacing=\"5\" class=\"Box-w0dun1-0 eLivRJ\">\n<p><h3 class=\"Heading-sc-1w5xk2o-0 jxyTsC\">Political Cartoons<\/h3>\n<\/p>\n<div class=\"Box-w0dun1-0 SlideshowEmbed__PictureWrap-fkpjfn-2 UgQtc eMSebg\"><picture class=\"Image__Picture-sc-412cjc-0\"><img decoding=\"async\" src=\"https:\/\/www.businesstelegraph.co.uk\/wp-content\/uploads\/2023\/02\/Google-to-Expand-Misinformation-039Prebunking039-in-Europe-US-News.jpg\" class=\"Image__PictureImage-sc-412cjc-1 gBOJbW Image-sc-412cjc-2 SlideshowEmbed__Picture-fkpjfn-0 kQDDcT bUlaJL\"\/><\/picture><\/div>\n<\/div>\n<\/div>\n<p><\/react-trigger><\/p>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>It&#8217;s a challenge with few easy solutions. <a href=\"https:\/\/apnews.com\/hub\/ap-fact-check\">Journalistic fact checks<\/a> are effective, but they&#8217;re labor intensive, aren&#8217;t read by everyone, and won&#8217;t convince those already distrustful of traditional journalism. Content moderation by tech companies is another response, but it only drives misinformation <a href=\"https:\/\/apnews.com\/article\/coronavirus-pandemic-steve-bannon-technology-business-health-349c44b477cfee34bf3635160bfa74ea\">elsewhere<\/a>, while prompting cries of <a href=\"https:\/\/apnews.com\/article\/technology-politics-united-states-government-us-republican-party-business-6e34ad121a1e52892b782b0b7c0e59c3\">censorship<\/a> and bias.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>Pre-bunking videos, by contrast, are relatively cheap and easy to produce and can be seen by millions when placed on popular platforms. They also avoid the political challenge altogether by focusing not on the topics of false claims, which are often cultural lightning rods, but on the techniques that make viral misinformation so infectious.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>Last fall, Google launched the largest test of the theory so far with a pre-bunking video campaign in <a href=\"https:\/\/apnews.com\/article\/russia-ukraine-covid-technology-health-631a44b4b10c60417d299984247467a6\">Poland<\/a>, the Czech Republic and Slovakia. The videos dissected different techniques seen in false claims about Ukrainian refugees. Many of those claims relied on alarming and unfounded stories about refugees committing crimes or taking jobs away from residents.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>The videos were seen 38 million times on Facebook, TikTok, YouTube and Twitter \u2014 a number that equates to a majority of the population in the three nations. Researchers found that compared to people who hadn&#8217;t seen the videos, those who did watch were more likely to be able to identify misinformation techniques, and less likely to spread false claims to others.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>The pilot project was the largest test of pre-bunking so far and adds to a growing consensus in support of the theory.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>\u201cThis is a good news story in what has essentially been a bad news business when it comes to misinformation,\u201d said Alex Mahadevan, director of MediaWise, a media literacy initiative of the Poynter Institute that has incorporated pre-bunking into its own programs in countries including Brazil, Spain, France and the U.S.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>Mahadevan called the strategy a \u201cpretty efficient way to address misinformation at scale, because you can reach a lot of people while at the same time address a wide range of misinformation.\u201d<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>Google&#8217;s new campaign in Germany will include a focus on photos and videos, and the ease with which they can be presented of evidence of something false. One example: Last week, following the earthquake in Turkey, some social media users shared video of the <a href=\"https:\/\/apnews.com\/article\/middle-east-explosions-fires-lebanon-beirut-cc2c4e250fc7bb0aececfcb545322716\">massive explosion<\/a> in Beirut in 2020, claiming it was actually footage of a nuclear explosion triggered by the earthquake. It was not the first time the 2020 explosion had been the <a href=\"https:\/\/apnews.com\/article\/fact-checking-9190615875\">subject<\/a> of misinformation.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>Google will announce its new German campaign Monday ahead of next week&#8217;s <a href=\"https:\/\/apnews.com\/article\/russia-ukraine-joe-biden-united-states-europe-vladimir-putin-0bf64906713725d75535cf8912e0b9ee\">Munich Security Conference<\/a>. The timing of the announcement, coming before that annual gathering of international security officials, reflects heightened concerns about the impact of misinformation among both tech companies and government officials.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>Tech companies like pre-bunking because it avoids touchy topics that are easily politicized, said Sander van der Linden, a University of Cambridge professor considered a leading expert on the theory. Van der Linden worked with Google on its campaign and is now advising Meta, the owner of Facebook and Instagram, as well.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>Meta has incorporated pre-bunking into many different media literacy and anti-misinformation campaigns in recent years, the company told The Associated Press in an emailed statement.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>They include a 2021 program in the U.S. that offered media literacy training about COVID-19 to Black, Latino and Asian American communities. Participants who took the training were later tested and found to be far more resistant to misleading COVID-19 claims.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>Pre-bunking comes with its own challenges. The effects of the videos eventually wears off, requiring the use of periodic \u201cbooster\u201d videos. Also, the videos must be crafted well enough to hold the viewer&#8217;s attention, and tailored for different languages, cultures and demographics. And like a vaccine, it&#8217;s not 100% effective for everyone.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>Google found that its campaign in Eastern Europe varied from country to country. While the effect of the videos was highest in Poland, in Slovakia they had \u201clittle to no discernible effect,\u201d researchers found. One possible explanation: The videos were dubbed into the Slovak language, and not created specifically for the local audience.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>But together with traditional journalism, content moderation and other methods of combating misinformation, pre-bunking could help communities reach a kind of herd immunity when it comes to misinformation, limiting its spread and impact.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>\u201cYou can think of misinformation as a <a href=\"https:\/\/apnews.com\/article\/virus-outbreak-ap-top-news-understanding-the-outbreak-health-media-86f61f3ffb6173c29bc7db201c10f141\">virus<\/a>. It spreads. It lingers. It can make people act in certain ways,&#8221; Van der Linden told the AP. &#8220;Some people develop symptoms, some do not. So: if it spreads and acts like a virus, then maybe we can figure out how to inoculate people.\u201d<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>Follow the AP\u2019s coverage of misinformation at https:\/\/apnews.com\/hub\/misinformation.<\/p>\n<\/div>\n<div class=\"Raw-slyvem-0 bCYKCn\">\n<p>Copyright 2023 The\u00a0<a href=\"http:\/\/www.ap.org\" target=\"_blank\" rel=\"noopener\">Associated Press<\/a>. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.<\/p>\n<\/div>\n<\/div>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"7859258044\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/www.usnews.com\/news\/business\/articles\/2023-02-13\/google-to-expand-misinformation-prebunking-in-europe\">READ SOURCE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WASHINGTON (AP) \u2014 After seeing promising results in Eastern Europe, Google will initiate a new campaign in Germany that aims to make people more resilient to the corrosive effects of online misinformation. The tech giant plans to release a series of short videos highlighting the techniques common to many misleading claims. The videos will appear [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1192908,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-1192907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google to Expand Misinformation &#039;Prebunking&#039; in Europe - U.S. News &amp; World Report - Business Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.usnews.com\/news\/business\/articles\/2023-02-13\/google-to-expand-misinformation-prebunking-in-europe\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google to Expand Misinformation &#039;Prebunking&#039; in Europe - U.S. News &amp; World Report - Business Telegraph\" \/>\n<meta property=\"og:description\" content=\"WASHINGTON (AP) \u2014 After seeing promising results in Eastern Europe, Google will initiate a new campaign in Germany that aims to make people more resilient to the corrosive effects of online misinformation. 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