l{"id":1180722,"date":"2023-01-09T08:36:51","date_gmt":"2023-01-09T08:36:51","guid":{"rendered":"https:\/\/www.businesstelegraph.co.uk\/lidl-gained-1-3m-british-shoppers-at-christmas-amid-living-costs-crisis\/"},"modified":"2023-01-09T08:36:51","modified_gmt":"2023-01-09T08:36:51","slug":"lidl-gained-1-3m-british-shoppers-at-christmas-amid-living-costs-crisis","status":"publish","type":"post","link":"https:\/\/www.businesstelegraph.co.uk\/lidl-gained-1-3m-british-shoppers-at-christmas-amid-living-costs-crisis\/","title":{"rendered":"Lidl gained 1.3m British shoppers at Christmas amid living costs crisis"},"content":{"rendered":"<p> <script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- newscabal uk text -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:728px;height:90px\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"3688094655\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<\/p>\n<div>\n<p class=\"dcr-h26idz\">Lidl gained 1.3 million British shoppers in the Christmas period compared with a year earlier as the supermarket benefited from people cutting back on spending.<\/p>\n<p class=\"dcr-h26idz\">The German-owned chain said the Friday before Christmas was its busiest ever day as sales rose by a quarter compared with the previous year as shoppers switched from other supermarkets in greater numbers.<\/p>\n<p class=\"dcr-h26idz\">Discount supermarkets have experienced strong sales for months as people favour cheaper items <a href=\"https:\/\/www.theguardian.com\/business\/2023\/jan\/04\/uk-households-spent-more-on-groceries-december-for-fewer-items\" data-link-name=\"in body link\">amid high inflation<\/a> and a squeeze on household finances from energy bills.<\/p>\n<figure id=\"5285584c-1439-4494-b52e-1abfc2ecab97\" data-spacefinder-role=\"richLink\" data-spacefinder-type=\"model.dotcomrendering.pageElements.RichLinkBlockElement\" class=\" dcr-11ra563\"><gu-island name=\"RichLinkComponent\" deferuntil=\"idle\" props=\"{&quot;richLinkIndex&quot;:3,&quot;element&quot;:{&quot;_type&quot;:&quot;model.dotcomrendering.pageElements.RichLinkBlockElement&quot;,&quot;url&quot;:&quot;https:\/\/www.theguardian.com\/business\/2023\/jan\/06\/tesco-staff-get-quality-streets-for-christmas-instead-of-bonus&quot;,&quot;text&quot;:&quot;No Christmas bonus for Tesco staff \u2013 but some get box of Quality Street&quot;,&quot;prefix&quot;:&quot;Related: &quot;,&quot;role&quot;:&quot;richLink&quot;,&quot;elementId&quot;:&quot;5285584c-1439-4494-b52e-1abfc2ecab97&quot;},&quot;ajaxUrl&quot;:&quot;https:\/\/api.nextgen.guardianapps.co.uk&quot;,&quot;format&quot;:{&quot;display&quot;:0,&quot;theme&quot;:0,&quot;design&quot;:0}}\"\/><\/figure>\n<p class=\"dcr-h26idz\">Customers switched \u00a363m in spending to Lidl from other supermarkets in the month up to Christmas Day, triple the rate of the year before, according to data published last week by Kantar, which tracks grocery market share. The same data showed that Lidl\u2019s sales were up by 24.5% year on year in the four weeks to 25 December.<\/p>\n<p class=\"dcr-h26idz\">Lidl\u2019s market share increased from 6.2% in January 2022 to 7.2% in the three months up to Christmas Day, according to Kantar. That put it just behind its rival German discounter Aldi as Britain\u2019s sixth biggest supermarket chain. During that period the shares of spending for Tesco, Sainsbury\u2019s, Asda and Morrisons all fell.<\/p>\n<p class=\"dcr-h26idz\">The cost of living crisis has been described as a <a href=\"https:\/\/www.theguardian.com\/business\/2022\/nov\/17\/lidl-profits-quadruple-as-cash-strapped-shoppers-look-for-bargains\" data-link-name=\"in body link\">big factor behind that shift<\/a>, with many households looking to trade down to limit the effect of rising prices. <a href=\"https:\/\/www.theguardian.com\/business\/2023\/jan\/04\/record-133-uk-food-inflation-raises-fears-of-another-difficult-year\" data-link-name=\"in body link\">Annual food price inflation in the UK reached 13.3%<\/a> in December, according to the British Retail Consortium \u2013 the highest since at least 2005 when those records began.<\/p>\n<p class=\"dcr-h26idz\">Lidl GB has 28,000 employees and 950 stores in England, Scotland and Wales. The company is owned by the Schwarz Group, which has 360,000 employees and 12,000 stores across 31 countries.<\/p>\n<p class=\"dcr-h26idz\">Ryan McDonnell, the Lidl GB chief executive, said: \u201cEvery week of the year we are seeing more customers coming through our doors, switching spend to Lidl from the traditional supermarkets.\u201d<\/p>\n<p class=\"dcr-h26idz\">The discount strategy was \u201cas relevant now as it ever has been\u201d, he added.<\/p>\n<figure data-spacefinder-role=\"inline\" data-spacefinder-type=\"model.dotcomrendering.pageElements.NewsletterSignupBlockElement\" class=\" dcr-173mewl\">\n<aside class=\"dcr-124witz\">\n<div class=\"dcr-10et71f\">\n<p class=\"dcr-ohmn7a\">Sign up to <span>Business Today<\/span><\/p>\n<\/div>\n<p class=\"dcr-1613jw2\">Get set for the working day \u2013 we&#8217;ll point you to the all the business news and analysis you need every morning<\/p>\n<p><gu-island name=\"SecureSignupIframe\" deferuntil=\"idle\" props=\"{&quot;name&quot;:&quot;Business Today&quot;,&quot;html&quot;:&quot;&lt;form id=\\&quot;secure-signup-business-today\\&quot;&gt;&lt;label class=\\&quot;email-signup-iframe-njjzu0\\&quot;&gt;&lt;div class=\\&quot;email-signup-iframe-de6my7\\&quot;&gt;Enter your email address&lt;!-- --&gt; &lt;\/div&gt;&lt;\/label&gt;&lt;div class=\\&quot;email-signup-iframe-17gkgdc\\&quot;&gt;&lt;div class=\\&quot;email-signup-iframe-lxzyg5\\&quot;&gt;&lt;label for=\\&quot;src-component-8773\\&quot; class=\\&quot;email-signup-iframe-0\\&quot;&gt;&lt;div class=\\&quot;email-signup-iframe-19ilr9m\\&quot;&gt;Enter your email address&lt;!-- --&gt; &lt;\/div&gt;&lt;\/label&gt;&lt;input type=\\&quot;email\\&quot; id=\\&quot;src-component-8773\\&quot; aria-required=\\&quot;true\\&quot; aria-invalid=\\&quot;false\\&quot; aria-describedby=\\&quot;\\&quot; required=\\&quot;\\&quot; name=\\&quot;email\\&quot; class=\\&quot;email-signup-iframe-11bty1f\\&quot;\/&gt;&lt;\/div&gt;&lt;button 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16px;border-radius:36px;padding-bottom:2px;background-color:#052962;color:#FFFFFF;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;background-color:#000000;-webkit-flex-basis:118px;-ms-flex-preferred-size:118px;flex-basis:118px;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;margin-bottom:8px;}.email-signup-iframe-1wosa0f:disabled{cursor:not-allowed;}.email-signup-iframe-1wosa0f:focus{outline:0;}html:not(.src-focus-disabled) .email-signup-iframe-1wosa0f:focus{outline:5px solid #0077B6;outline-offset:3px;}.email-signup-iframe-1wosa0f:hover{background-color:#234B8A;}.email-signup-iframe-1wosa0f:hover{background-color:#333333;}&lt;\/style&gt;&quot;,&quot;newsletterId&quot;:&quot;business-today&quot;,&quot;successDescription&quot;:&quot;We'll send you Business Today every weekday&quot;}\" clientonly=\"true\"\/><span class=\"dcr-1u9nobt\"><strong>Privacy Notice: <\/strong>Newsletters may contain info about charities, online ads, and content funded by outside parties. For more information see our<!-- --> <a data-ignore=\"global-link-styling\" href=\"https:\/\/www.theguardian.com\/help\/privacy-policy\" rel=\"noopener noreferrer\" class=\"dcr-1lt1fwp\">Privacy Policy<\/a>. We use Google reCaptcha to protect our website and the Google<!-- --> <a data-ignore=\"global-link-styling\" href=\"https:\/\/policies.google.com\/privacy\" rel=\"noopener noreferrer\" class=\"dcr-1lt1fwp\">Privacy Policy<\/a> and<!-- --> <a data-ignore=\"global-link-styling\" href=\"https:\/\/policies.google.com\/terms\" rel=\"noopener noreferrer\" class=\"dcr-1lt1fwp\">Terms of Service<\/a> <!-- -->apply.<\/span><\/aside>\n<\/figure>\n<p class=\"dcr-h26idz\">Lidl is expanding warehouses in Belvedere, Kent, and Bridgend, south Wales, as well as opening a new facility in Luton, Hertfordshire, as it looks to keep growing its share of the market.<\/p>\n<p class=\"dcr-h26idz\">The chain said the negroni sbagliato trend \u2013 where sparkling wine replaces gin and carbonated water in the classic negroni \u2013 helped to fuel sales of prosecco.<\/p>\n<\/div>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-8162386273903324\"\r\n     data-ad-slot=\"7859258044\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><br \/>\n<br \/><a href=\"https:\/\/www.theguardian.com\/business\/2023\/jan\/09\/lidl-shoppers-christmas-living-costs-crisis-sales-rise\">READ SOURCE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl gained 1.3 million British shoppers in the Christmas period compared with a year earlier as the supermarket benefited from people cutting back on spending. The German-owned chain said the Friday before Christmas was its busiest ever day as sales rose by a quarter compared with the previous year as shoppers switched from other supermarkets [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1180722","post","type-post","status-publish","format-standard","hentry","category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lidl gained 1.3m British shoppers at Christmas amid living costs crisis - Business Telegraph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theguardian.com\/business\/2023\/jan\/09\/lidl-shoppers-christmas-living-costs-crisis-sales-rise\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl gained 1.3m British shoppers at Christmas amid living costs crisis - Business Telegraph\" \/>\n<meta property=\"og:description\" content=\"Lidl gained 1.3 million British shoppers in the Christmas period compared with a year earlier as the supermarket benefited from people cutting back on spending. 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