Launched in 2020 by Neha Suyal and J Venkat, Woovly is a one-stop destination for discovering and acquiring beauty and personal care products. Woovly claims that it has revolutionised social commerce by integrating shopping opportunities with immersive video content.
“We are incredibly grateful for the support and confidence shown by Sony Innovation Fund, SOSV, RTAF, and ViNners in backing Woovly. This funding round will enable us to further enhance our platform and continue our mission of offering a seamless and engaging social commerce experience to our users. We are excited about the opportunities that lie ahead and look forward to taking Woovly to new heights in the industry,” said Neha Suyal and J Venkat, Co-founders of Woovly, in a statement.
Gen Tsuchikawa, CEO and Chief Investment Officer of Sony Ventures Corporation, said, “We are thrilled to be part of Woovly’s journey and support their vision for shaping ‘content-driven commerce’. Their innovative integration of immersive video content and seamless shopping experiences truly sets them apart and well positions them to capitalize on the rapid growth of India’s digital retail sector. We look forward to supporting the team as they pursue their next stage of growth.”
Woovly plans to explore new market segments such as fashion, home decor, and lifestyle categories.
