From star candidates to newbies, in elections or on the roulette table, facing defeat can be terrifying, humiliating. Padmarajan upends this very notion by not just accepting defeat but extolling it. This twist on Robert the Bruce’s dictum of ‘Try, try again’ should be deeply destabilising for those whose very purpose in participation is to try and win. By celebrating defeat, Padmarajan puts out of order the very fundamental purpose of contest and competition. Being a loser – not perchance but by choice – becomes a veritable rebuke of the cult of winning, undercutting the very value in being a winner. In this sidestepping of the very purpose of a contest by participation and loss, Padmarajan is way ahead of the curve – or, as a post-loser/winner, radically behind it.