Across complex consumer journeys and redefined brand relationships, marketers are looking at creative future-proof ways to widen their audience, and address the increasing need for connected experiences.
KIT Global presents the What’s New? Summit, an initiative supported by the Economictimes.com to provide the ultimate platform for a convergence of insights, learnings and blue-sky thinking on how to navigate through the new age in digital marketing.
Scheduled for the 31st of August, this event will unite the brightest minds and digital marketing stakeholders, to decode the latest trends and strategies that will shape the marketing landscape of tomorrow.
With India’s digital ad spends projected to soar 2.5 times to $21 billion in the next five years, it is certainly time to dive into opportunities that will help businesses stay ahead of the curve.
Digital marketing and its subsets – be it e-commerce, performance or influencer marketing – are poised for exponential growth, making this space brim with untapped possibilities. Turbo-charging all of this is the power of AI, as it rewrites rules across the board.What will be the big shifts driving this growth in the coming year? How does one optimise abundantly on existing channels, market on new platforms, and analyse data thereon?Join the KIT Global team as they invite top industry voices to unravel the dynamic future of digital marketing.
Register Now for What’s? New Summit Delhi 2023
ET SpotlightThe What’s New? Summit Delhi 2023 boasts of a star lineup of top minds across sectors, sharing real-world insights and learnings that will help you build connections and collaborations that empower you to make the right decisions in the new digital economy.
Some of the notable speakers at the event include Gaurav Khatri, Co-founder, Noise; Gopa Menon, Digital Head – Mindshare, South Asia; Priti Murthy, President, GroupM Nexus; Nitin Sethi, Chief Digital Officer (Consumer Business) Adani Group & Founding Leader – Adani Digital Labs; Shalini Pillai Banerjee, Head of Consumer Apps Marketing, Google India; Sumeet Singh, Group Chief Marketing Officer at Info Edge India Ltd.; Punit Chahar, Asia Head of Digital & Performance Marketing, OLX Group; Rahul Khurana, Country Manager, KIT Global; Alexei Archinov, Google Lead, gTech EMEA Emerging Markets; Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group; Shweta Srivastava, Head of Digital & Omni-Channel Marketing, Global Emerging Markets, Dr Reddy’s Laboratories; Monika Mishra, Marketing Director, Mobikwik; Juhie Gorwara, Head – Brand, Communications, Digital Philips Indian Subcontinent; Abhishek Gupta, Senior Vice President Online revenue (D2C), Mamaearth. These industry pioneers will share their insights, experiences, and vision for the future of digital marketing, offering attendees an opportunity to be equipped with immense learnings and inspiration to power business and professional growth.
What’s New? Summit Delhi 2023: Key tracks and themes
Scheduled to be held on August 31, at The Leela Ambience, Gurugram, the summit will provide a platform for industry experts to convene, engage and share their wealth of knowledge on themes such as e-commerce, artificial intelligence, influencer marketing, data privacy challenges and more.
Here are the key sessions in focus:
Digital Marketing in the new era: Navigating through the Big Reset
Acing E-commerce: The definitive Playbook for the New Ecosystem
All Eyes on Performance: Embracing the new era of Opportunities
The Trusted Voice: The Power of Influencer-driven value
Marketing in the Times of AI: Beyond the Wow Factor
The inaugural session at the What’s New? Summit Delhi 2023 – ‘Digital Marketing in the new era: Navigating through the Big Reset’ – will make note of the shifts undergone in the marketing ecosystem in recent times, and observe the nascent-but-impactful rising trends in how we seek information, communicate, and eventually purchase. Brands are now at the precipice of needing to re-invent themselves in the ways they market to customers, and pivot from seemingly modern processes, to stay relevant.
Being ahead of the curve will be about using new potent tools in the digital marketing armoury and implementing novel sustainable strategies across the likes of conversational marketing, personalised digital experiences, the rise of voice as well as the influencer marketing evolution. Forging meaningful consumer connections in what is now known as the ‘attention economy, too is crucial.
Tying in all the above, the session will also look at the innovative pathways that leverage AI to fuel those data-to-action decisions.
And since 2023 is firmly the ‘year of AI’, the session – ‘Marketing in the Times of AI: Beyond the Wow Factor’ will delve into the compelling power of Artificial intelligence beyond its shiny tech syndrome.
It will address the AI-fuelled rise of opportunities in connecting in a new age, and how it helps mitigate the complexities in disruptive journeys. AI’s capabilities in gleaning what customers want and feel, is opening up strategies that may not have been considered earlier.
The session will explore the latest developments in AI-led marketing, be it the strides it has made in personalisation or its transformative power in content marketing. It will also delve on how to model winning strategies based on AL-ML-automation enabled insights, and touch upon the privacy-paradox.
At the summit, a key session will centre on the fast-growing ecommerce market in India. India’s internet universe has crossed 800 mn users, with about 62 billion UPI transactions in 2022. ‘Acing E-commerce: The definitive playbook for the new ecosystem’ will look at the growth trends in this fast-growing universe.
The progress across online shopping, banking, and cashless transactions among others – compounded by the rise of new-age entrepreneurs and unicorns, has tremendously shaped the new consumer mind. The session will look at how brands can build effective ecommerce flywheels, and will also decode the best tactics to create growth-sustainable and customer-centric models
This session will address the need to create a dynamic data-led playbook, build consumer trust, and decipher the successful online marketing approaches of digitally native icons.
Diving into the world of performance marketing, another crucial session will look at its shifts, challenges, and opportunities amidst evolving market dynamics. ‘All Eyes on Performance: Embracing the new era of opportunities will go beyond the campaign treadmill, and focus on innovations in data, analysis and tech that will help create resilience strategies in a privacy-forward world.
In the context of understanding, and acquiring new audiences, the session will look at the emergence of new technologies that can lead to ‘media multiplier insights’, and ascertain how big data can be leveraged to resonate more with audiences.
The discussion will also explore the need for more sophisticated performance metrics, as well as the power of AI and automation in bringing forth critical insight and feedback.
Yet another discussion will focus on the vital modern phenomenon of Influencer marketing. ‘The Trusted Voice: The power of Influencer-driven value’ will address how Influencer marketing is powering today’s brand-centric, discovery-driven commerce.
Despite the buzz, this is still an under-reported channel that’s impacting brands across growth levers. Besides touching upon the rise of social commerce and micro-influencers, the session will dive into the value of authenticity in this space. It will also address the art of balancing brand values with creator trust, the use of AI and big data analytics, as well as tactics to navigate through key challenges in the ecosystem.
To register and know more about the What’s New? Summit Delhi 2023, visit the website.
