The collaboration aims to provide customers with an easy access to Starbucks merchandize, including coffee mugs, bottles, flasks, coffee press machines and coasters. The goodies will be available at a price range between INR 699 to INR 2299, on Myntra.
Alongside being the world’s largest coffeehouse chain, Starbucks also has a robust presence in the home products market.
“Starbucks’ presence on the platform will make for a compelling addition to Myntra’s home offerings that house 100+ most-loved and renowned brands like Home Center, Fab India, Nestasia, and H&M. By bringing Starbucks on the platform, Myntra is all set to appeal to consumers who seek premium home products and rich experiences, while unlocking seamless access to these products,” the company said in a press release.
“Starbucks has become a lifestyle choice today, and we are absolutely thrilled to have them onboard with us. As we endeavor to cater to the lifestyle needs of our consumers, this exciting collaboration caters to our customers’ discerning tastes, making their everyday lifestyle choices even more delightful,” Sharon Pais, Chief Business Officer, Myntra, said.
