Kolkata: Vodafone Idea has awarded a contract of an undisclosed sum to Route Mobile (UK), wherein the latter will be the platform provider for the telco’s international A2P SMS services for two years.
“Vodafone Idea has signed a binding term sheet with Route Mobile (UK) Ltd, a wholly owned subsidiary of Route Mobile, for Vi’s international A2P SMS traffic,” the company said in an exchange filing Friday.
Application-to-Person SMS or ‘A2P SMS’ is used to describe text messages sent from a software application – run by an enterprise – to a person’s phone.
Vi, though, did not disclose the contract size, saying the value is dynamic in nature and is likely to exceed the minimum threshold criteria prescribed for disclosure.The company added that the parties would enter into “a definitive agreement” before the ‘go-live’ date, which is yet to be decided. – Our Bureau
