Over the next three months, udaan plans to onboard retailers in 4100 towns and villages across Uttar Pradesh, thus expanding its presence in the region. The company’s vision is to reach 15,000 towns and villages by the end of the calendar year, offering its comprehensive range of products and services to a growing network of retailers.
udaan’s expansion into these towns and villages will bring immense benefits to small retailers and kirana store owners. They will gain access to a vast selection of quality Food and FMCG products at competitive prices, enabling them to enhance their offerings to customers while increasing their profitability. With udaan’s efficient supply chain and technology-driven solutions, retailers can conveniently source goods directly from manufacturers and distributors at minimum costs as a result of streamlining of their procurement process.
As part of Project Vistaar, udaan is committed to expanding its network reach and operations across the remote corners of Bharat. One of the key initiatives undertaken by the company is to increase partnerships with brands, fostering strong collaborative relationships that can drive mutual growth and success. Additionally, the company aims to increase direct procurement from FMCG (Fast-Moving Consumer Goods) companies, streamlining the supply chain and ensuring a seamless flow of products. To further improve its services and cater to the needs of retailers, the company plans to open additional micro fulfilment centers strategically located across major cities and towns. This step will enable faster delivery, efficient inventory management and closer proximity to retailers, resulting in enhanced customer satisfaction and operational efficiency.
“We are delighted to announce the expansion of Project Vistaar in Uttar Pradesh,” said Vinay Shrivastava, Head – FMCG Business, udaan in a statement. “Our goal is to empower small retailers and kirana store owners by providing them with a wide range of affordable and quality products along with a seamless business experience. We are committed to fostering economic growth in Uttar Pradesh and look forward to working closely with local communities to achieve our shared objectives. With Project Vistaar, udaan aims to bridge the gap between manufacturers, distributors, and retailers, enabling seamless transactions while building an efficient supply-chain ecosystem thus reducing costs for the retailers.
udaan’s expansion in Uttar Pradesh highlights its commitment to revolutionizing the eB2B landscape and transforming the way businesses operate in India. As part of its plan to foster economic development in the region, udaan plans to create employment opportunities for the local talent . The company believes that supporting and nurturing local communities is vital for the sustainable growth of its business and the overall socio-economic development of the region.
