This strategic collaboration, the Gurugram-based company says, aims to streamline data operations, providing real-time insights and significantly reducing data processing times from days to minutes. The partnership will enable merchants to make data-driven decisions swiftly, optimise operations, and improve customer experiences. Additionally, Snowflake’s platform AI data cloud allows merchants to scale up their data infrastructure effortlessly.
Through this partnership, Shiprocket intends to leverage advanced AI applications to enhance user interaction and accessibility for its seller community spread across the nation. It will increase efficiency in their e-commerce endeavours.
Sunil Kumar, CTO, Shiprocket, envisions the partnership with Snowflake to have a “transformative effect” on their operations in 12-18 months. The partnership will substantially augment the company’s data processing capabilities, resulting in instantaneous insights and a drastic reduction in the duration of data processing.
“For instance, an MSME using Shiprocket will be able to quickly analyse sales trends and customer preferences, allowing them to adjust inventory and marketing strategies promptly. This immediate access to data ensures they can respond to market demands swiftly, optimising operations and enhancing customer satisfaction. Overall, this collaboration will empower all our sellers with the agility and intelligence needed to thrive in a competitive e-commerce landscape,” he adds.
According to Vijayant Rai, MD India of Snowflake, the AI data cloud provides a scalable, cost-effective, secure platform that can support Shiprocket’s diverse data needs to drive business value.Saahil Goel, MD & CEO of Shiprocket, calls the partnership a game changer for the company’s 1.5 lakh active annual seller community. This community collectively generates an annualised GMV of over $3 billion, he says.Shiprocket, which claims to be India’s largest e-commerce enablement platform, states that the collaboration with Snowflake has effectively resolved numerous data management challenges. “The platform offers on-the-fly scalability, allowing us to adapt our resources seamlessly, which ensures cost-efficiency by only charging for the time these resources are actively used. Snowflake’s unique architecture supports high concurrency, enhancing query performance without data contention. Automatic maintenance and the smart separation of storage from compute operations streamline our cost management. Continuous integration of data without affecting performance further solidifies Snowflake’s role in refining our data-driven strategies,” he explains.
Data, which has often been underutilised by small business owners, is a key driver here, he says, adding this partnership empowers 1.5 lakh merchants with quicker access to data, enabling them to make informed decisions swiftly.
“Merchants will benefit from real-time insights into sales trends, inventory levels and customer behaviour, which can optimise their supply chain, personalise marketing strategies. For example, understanding peak sales periods and customer preferences can help merchants adjust their inventory and marketing efforts accordingly, leading to better sales outcomes and customer satisfaction,” Goel adds.
On how Shiprocket sees the role of AI evolving in the e-commerce industry, Kumar says AI will enhance personalised shopping experiences, optimise supply chain management, and improve customer service through advanced chatbots and virtual assistants. “We foresee significant advancements in predictive analytics, enabling businesses to anticipate consumers’ needs more accurately and tailor their offerings accordingly,” he adds.
