Podcasts are taking the internet by storm. The vast offer of streaming platforms allows internet users to listen to their favorite audio content to learn, get entertained, or stay informed. However, with the numerous options available, podcasters must work smart to thrive despite the competition.
One of the best strategies to grow your podcast is investing in podcast transcription. Converting your episodes to text can significantly improve their visibility in search engine rankings and make them accessible to a larger audience. But to fully take advantage of podcast transcription, you must implement the proper search engine optimization (SEO) techniques. Here’s what you should know.
How Transcribing Podcasts Helps with SEO
If you want your podcast to appear on the first pages of search engines and get noticed by more people, you cannot afford to ignore SEO. However, it’s worth noting that you cannot optimize audio content. That’s why you need to transcribe your podcast episodes if you wish to reap the benefits of using keywords to reach a broader public organically.
Top Benefits of Podcast Transcription
Converting audio files into text has numerous benefits for podcast creators. Some of the most noteworthy are:
1. Keyword Optimization
Keywords are search terms that users input on Google and other search engines to find specific content. Based on these words, search engines can scout through websites and locate and display the most relevant ones in the search results. Creating podcast transcripts allows you to identify and include valuable keywords in every podcast episode.
2. Improved Content Accessibility
Transcribing podcast episodes into text enhances the user experience and demonstrates a commitment to inclusivity for individuals unable to enjoy audio content. For example, audience members with hearing impairments can utilize the transcripts to better engage with your audio content.
People whose first language is not English can also use this resource. They can listen while following the transcript to understand the concepts shared in your podcast at their own pace.
3. Backlinking Support
In a nutshell, backlinking is when one website links to another as a source or to complement its material. Backlinks are essential for SEO because they position you as a trusted authority in the ‘eyes’ of search engines. Likewise, providing transcripts for your podcast makes it easier for other internet users to locate and reference your content. Not only is this essential for boosting the relevance of your podcast, but it also allows you to reach new audiences.
4. Enhanced Content Repurposing
Having a presence on other platforms is an excellent way to promote your podcast. Once you have your transcripts, you can generate additional content, such as blog posts, social media posts, and newsletters. To ensure SEO success, you must place relevant keywords in critical places. Doing so will ensure that your content appears in search engines when people use those search terms.
Tips to Boost Your Podcast’s SEO Success
There are some best practices that you can uphold to ensure your podcast’s SEO success, including:
1. Adewuate Episode Planning
Choosing a topic that most people are searching for could increase the chances of your content ranking higher on search engine pages. However, if you’re unfamiliar with what you’re talking about, you must always do thorough research before recording any podcast episode. With proper due diligence, you can generate quality content that allows you to build site authority and relevance gradually.
2. Title and Description Optimization
Every podcast episode needs a memorable title that tells people enough about what they’re about to listen to. If a title is not captivating, not many people will want to click on it. Therefore, placing a keyword in the header will attract the right people to your podcast. Also, crafting a detailed, optimized podcast description will further intrigue potential listeners and make them want to give your episode a shot.
3. Prior Keyword Research
When recording podcast episodes, you must always have SEO in mind. It is best to research the relevant keywords for each topic you cover and determine how you’ll strategically place them throughout the episode naturally. The keywords must have high search volume and low competition to increase the chances of your content ranking highly. Luckily, there are many SEO tools that you can use for this purpose.
4. Accurate Transcription
Podcast transcripts are only helpful if they are precise. If they have errors, it can annoy the readers and may lower your credibility as an industry authority. Therefore, while you can transcribe your podcast episodes by yourself, you should use to let a professional do it.
Final Thoughts
Creating keyword-rich podcast transcripts will make it easy for search engines to locate, index, and rank your content highly. The right SEO strategy will boost your website traffic and contribute significantly to its growth. It is vital to note that for the best results, SEO should be an ongoing practice.
To ensure you get accurate transcripts for your podcast, visit GoTranscript.com. They offer 100% human-generated transcripts, thus guaranteeing 99%+ accuracy.
