Plumbing is one of the most important features of a home or building. Plumbing is the system that enables the conveyance of fluid throughout a building. This system employs the use of pipes, plumbing fixtures such as taps and shower heads, valves, and a whole lot of apparatuses for this purpose.
Seeing the importance of this system in any building, we can safely say that professionals who specialize in this aspect of construction are essential construction/home improvement workers. They are also in great demand because of this importance. Before anyone can qualify to be called a plumber, they must undergo some technical training and apprenticeship. Click here for more information on this.
Most times some of these professionals just up and establish a plumbing company because they feel that it is a lucrative business. Sadly, according to studies, most of these companies do not pass the 5-year mark before they fold up. What is the reason for this?
One of the reasons for this failure is the lack of marketing expertise and knowledge of business management. In this article, we will discuss the marketing aspect of the plumbing business and how to benefit from it.
What is Plumbing Marketing?
Plumbing marketing is simply the process through which a plumbing company positions itself to get a fair share of the market (customers). Marketing a plumbing company is no different from marketing any other service provider. There are several strategies that can be employed, and these strategies can be employed either by the plumbing firm or outsourced to a plumbing marketer.
A well formulated and executed marketing strategy or campaign helps to introduce the business to greater number of persons and build brand recognition. Similarly, they help the business grow a wide range of clients and help the firm identify a target audience and focus on them with tenacious precision.
Sadly, many professionals in this industry only have the technical know-how but lack the tech savvy and other skills required to drive these marketing campaigns. This is where marketing agencies that specialize solely on promoting businesses in this industry come in handy.
How to Find the Right Marketing Agency for your Plumbing Business
Some of these professionals have come to acknowledge the need for expert help in marketing. However, this presents another challenge which is how to choose the right plumber marketing agency to help them grow their business. To help you with this dilemma, we have curated tips to help you on your journey of choosing the best agency to work with.
Never Take Anything at Face Value
In these days of branding and creating picture-perfect profiles on social media, a lot of people have fallen prey to scammers. So let us start off by telling you never to take any company at face value. Do not be swayed only by the company profile on their website.
You must learn to dig deeper by asking questions. Request for meetings where you get to discuss with their experts and bounce off ideas with them. Find out what makes them different from the generic marketing firms all around. How knowledgeable are they about your industry and how can they apply that knowledge to promoting your company.
These and many more questions are what you should ask. Do not feel bashful about asking any question and expect a satisfactory answer. Never proceed with a company that does not inspire confidence in you. Other points that we will discuss will further help either solidify this confidence or erode it so stay with us.
Examine the Company Portfolio
A company portfolio is a good starting point in getting to know the company. You should carefully look out for their mission statement, organizational goals, their services and products, important certifications and their networks and strategic alliances.
If you visit their website and you don’t see a robust profile, don’t feel intimidated to ask them for a soft copy. Any company that is customer oriented will be glad to give it to you. Anyone that acts as if you are stressing them by asking for is a not the right one for you.
Share your Goals and Objectives
Be sure to share your goals and objectives with the agency and ensure that you are both on the same page. If you share your objectives and goals and the agency tries to change your mind or feed you with what they feel should be your goals and objectives, then they may not be the right fit for you.
Be clear about what you want, and any professional marketing agency will be glad to work with your direction. Remember that the vision is yours. They are only bringing their expertise to help you actualize your vision. Visit https://positivepsychology.com/ for tips on how to articulate your goals and objectives.
Check out their Previous Clients and Campaigns
Most times, the best way to measure the competence of a service provider is by checking out their previous clients. In the case of a marketing agency, you need to ask them about past campaigns, how they planned and executed them and the success rate.
Generally, a successful marketing agency will be quick to give you a dossier of their previous clients and campaigns. When they do, ensure that you contact them by yourself to ascertain the veracity of the claims of success. If the company did not offer you a file of their past clients, do not hesitate to ask for it.
Conclusion
You will note that during this piece, we did not mention price/cost. This is not because it is not important but because it is not the most important factor to consider. You might have an agency that offers you low fees but at the end of the day, they end up disappointing you. On the other hand, you might encounter an agency that you feel their fees are on the high side that will wow you at the end of the day.
The most important thing to look out for is value for money. When you get an agency that resonates with you and understands your goals and objectives and are ready to help you actualize them, you are off to a good start.
