Opinion
Jan. 31, 2023, 1:29 AM
Amazon.com Inc. has long been the dominant platform where people start their shopping searches for everything from earbuds to summer dresses. But its grip over that first step in a shopper’s journey is loosening as ByteDance Ltd.’s TikTok aggressively draws traffic and becomes a more popular place for people to shop. TikTok’s growing influence has exposed Amazon’s big weakness: for all its success in retail logistics, it’s not really a fun place to browse or discover new trends.
Many giants have fallen in the cut-throat world of retail, and Amazon’s frumpy, catalogue-style platform risks pushing it into irrelevancy among those in their teens and early twenties — the shoppers …
