technology

TikTok wins US trademark trial over Stitch video feature


Bytedance’s TikTok Inc persuaded a federal jury in Los Angeles on Thursday that its Stitch feature does not violate trademark rights belonging to British video-editing company Stitch Editing Ltd.

The jury rejected Stitch Editing’s argument that TikTok confuses consumers by using the Stitch name to brand the popular social-media platform’s technology for “stitching” videos together.

A Stitch spokesperson said the company was disappointed with the verdict. A representative for TikTok had no immediate comment.

Stitch Editing has edited commercials for Nike, Samsung and Louis Vuitton and music videos for artists like the Rolling Stones and Lady Gaga. It sued the short-video platform in 2021 over its Stitch technology, which allows users to splice other videos on the platform into their own.

Stitch Editing told the court that TikTok’s use of “Stitch” gave users the mistaken impression that the companies are affiliated and threatened to drown out its brand.

TikTok has argued that Stitch Editing’s trademark in its name does not give it a “global monopoly on use of the word ‘Stitch’ to refer to the process of combining video clips together.”

Discover the stories of your interest


Stitch Editing had requested $116 million in damages, a spokesperson for the company said.

Stay on top of technology and startup news that matters. Subscribe to our daily newsletter for the latest and must-read tech news, delivered straight to your inbox.



READ SOURCE

This website uses cookies. By continuing to use this site, you accept our use of cookies.