Opinions

The constant for growth


The tight labour markets and talent shortages have continued beyond the pandemic as skill gaps remain at high levels. In this environment, it is abundantly clear that organisations need to accelerate change – not only to compete but also find new paths to growth.

We have identified five key forces of change that are essential for success in the next decade: total enterprise reinvention, talent, sustainability, the metaverse continuum and the ongoing technology revolution. For C-suites looking to forge ahead, these forces are showing the way.

Of these, two are especially essential given today’s challenges: (a) adopting a total enterprise reinvention strategy that transforms every part of the business through technology, data and artificial intelligence (AI), and new ways of working, and (b) embracing new opportunities to access and create talent and to unlock people’s potential.

Bold leadership is required, and CEOs are stepping up. To speed up transformation and growth, they are focused on leveraging the full potential of data, technology and people. In fact, they’ve put it at the very top of their agenda.

Our research has found that by activating the growth combination of data, technology and people, companies stand to gain a premium of up to 11% on top-line productivity – the ultimate driver of profitability and revenue growth. Yet, the reality is: just 5% of large, global organisations are following through.

From ‘The CHRO as a Growth Executive’, Accenture



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