Tesco has dropped a golden version of its famous blue charity token into a convenience store in Hull – and shoppers are being challenged to find it.
The lucky dip will be staged at the Tesco Express store in Bricknell Avenue as part of a £500,000 “gold rush” event.
Shoppers who call in between noon-1pm on Saturday will have a chance to win a share of half a million pounds for their local school, or a community group that supports children.
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Whoever finds the token will be able to choose which local school or community project will receive a £5,000 “Golden Grant” to spend on equipment or healthy food to help give children a stronger start in life.
Jordan Banjo, the Diversity star and Kiss Breakfast presenter, is backing the idea. He said: “Right now, £5,000 can make massive difference to a school or community project and help them give children a stronger start in life, so get down to your local store and try and find that golden token!”
Jason Tarry, the chief executive of Tesco, said: “Schools and local projects are vital in supporting our children and our communities. We’re giving customers who visit these 100 stores the chance to make a difference to a school or group that’s doing amazing work on their doorstep.”
The initiative is part of Tesco’s Stronger Starts programme, which is giving away £5m to children’s services in partnership with Groundwork UK. Schools and children’s groups can apply via Groundwork for a grant by going to www.tescoplc.com/strongerstarts
