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Sweaty Betty hit by £5m loss as sportswear sales start to sag


Drop in sales: Sweaty Betty is best known for its expensive yoga and running leggings which are favourites of celebrities

Drop in sales: Sweaty Betty is best known for its expensive yoga and running leggings which are favourites of celebrities

Sweaty Betty has swung into a loss following a drop in sales. 

The posh sportswear retailer said business was slightly worse than in the previous financial year as customers tightened the purse strings during the cost-of-living crisis. 

Sweaty Betty is best known for its expensive yoga and running leggings which are favourites of celebrities – the cheapest pair starts at £60.

Sweaty Betty, which was bought by US group Wolverine Worldwide in 2021, posted a loss of £5.1 million in the year to January 2023. 

This compares with a profit of almost £14 million the year before, according to accounts for Sweaty Betty Ltd.

The drop was partly due to a reorganisation of its clothes-buying operations in North America, though sales also slid by almost 9 per cent to £168 million.

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