On the surface, the luxury furniture brand Maker&Son seems to offer the perfect retail experience, if you can afford it. Its website shows a young woman with her eyes shut, resting on a handmade couch. A large sofa costs up to £11,000 and a deposit of almost £6,000 is needed to secure it. Products are made from “natural sustainable materials” and a plethora of five-star reviews appear from happy customers.
But a closer look at Maker&Son reveals a different story – one of contested insolvency, allegations of debt owed to suppliers, unhappy customers and former staff claiming they have not been paid pension contributions. Those unhappy customers include some high-profile names, such as the former adult film actor Mia Khalifa, who claims to have lost thousands, and rants at the “heathens” who took £4,000 from her for a cloud chair.
Maker&Son was founded in 2018 by Alex Willcock and Felix Conran, grandson of the Habitat founder Sir Terence Conran. It started out selling high-end ethically produced furniture from a farm in West Sussex, employing about 70 staff.
Yet despite rapid growth and expansion in Australia and the US, raising millions of pounds from private equity investor Magenta Partners and reaching a reported £55m valuation, the business struggled to keep up with orders. Hurt by high manufacturing costs and the impact of Covid on supply chains and manufacturing, it slumped to an operating loss of £1.9m for the year to the end of February 2022, and failed to secure fresh funding.
Then, late last summer or autumn, Maker&Son was sold to a serial acquirer of companies, Jack Mason, whose company Inc & Co is controlled by an entity registered in the tax haven of the British Virgin Islands.
But the deal soon ran into a quagmire of difficulties and legal claims. It emerged in court filings that the company was bought after it had been made insolvent, due to a winding up petition served by DHL in September 2022 – the second such petition the logistics company had served against Maker&Son.
After buying the furniture company, Mason transferred its assets, including the brand, to a new company he set up called Maker&Son Ops, documents reveal, with nothing left behind but an empty shell of a business. But those who were owed money – including DHL and Barclays as well as customers – argued everything he took was actually theirs.
Inc & Co says it was unaware of these issues when it bought the firm. In early March, Maker&Son Ops was itself put into liquidation by another Mason outfit, Maker&Son Holdings. Its demise left about £5m owed to creditors.
Serial entrepreneur
Behind all this is Mason, a serial entrepreneur who, according to his personal website, got a taste for business when he started selling gobstoppers at school aged 15.
According to an interview in the Manchester Evening News in 2018, that entrepreneurial streak goes back even further, to selling perfume made from rose petals to neighbours.
Mason has 90 director appointments under his name, according to Companies House, and lists his address as Barcelona in Spain. “I empower businesses and the people in them to realise their full potential,” he says on his LinkedIn profile. He has two nationalities against his name and at least four dates of birth – including June and November 1989 – making him about 33 years old. However, he says these are mistakes from Companies House that Inc & Co has tried to rectify.
Inc & Co says it “acquires distressed companies, usually through an insolvency process”, but Mason has previously been accused of failing to cooperate with insolvency practitioners.
Legal challenge
A legal challenge over his takeover of Maker&Son soon ensued, ending up in the high court. Liquidators from FRP, who were hired to represent creditors and extract as much value from the bust business as possible, said they were worried “by the nature [and timing]” of attempts to move assets, according to filings.
Even the date of the sale, and whether it took place in August or October, was contested in court, with FRP accusing its new owners of backdating documents, although evidence for this was inconclusive.
It was claimed by FRP that an unidentified party “erroneously” alleged on Companies House documents that the secured debt owed to Barclays by the furniture firm had been satisfied. Barclays had become a creditor after buying Magenta’s debt. It was also claimed that money lent by the British Virgin Islands-based entity that controls Inc & Co was also registered without permission, and FRP accused Mason and his team of giving “extremely limited” cooperation.
In November, the high court ruled in creditors’ favour and said that because assets were transferred when the company was insolvent, any goods and capital should be returned.
In his judgment, Judge David Worster concluded that Mason had applied on a “false basis” to allow the original Maker&Son to continue to trade after the winding-up petition was served and highlighted the questionable transfer of certain key assets.
Mason apologised to the court for “errors” but said he had not sought to deliberately mislead. Yet the judge said the way Mason had put his case was “not an error”.
“The fact that the assets and business of the company were transferred away from it to companies in the control of, or connected to, Mason, at a time when the company was insolvent … gives rise to concern,” the judge said.
In the months that followed that damning judgment, Maker&Son, under its new ownership, has continued to trade. Customers say they have paid huge deposits for furniture they have not yet received.Ratings website Trustpilot is littered with their complaints.
It is not only customers who feel aggrieved; former staff say they are also out of pocket. One former employee claimed that pension contributions had not been paid since the new owners took over, instead showing as “pending contributions” on their bank accounts. Those contributions total hundreds of pounds each month for an estimated 50 employees.
Because the original company went into liquidation, Mason said that the money for their pensions would come from those in charge of winding the company up. However, staff have been unable to work out how to get the money back.
Missing assets
What happened to Maker&Son’s assets remains in dispute. Former staff claim that Mason has tried to move stock twice to hide it from administrators, once in November and then again in December. “There were lorries that came and moved a lot of stuff away,” one person claims.
Another former staffer said: “When I was there the administrator would turn up and they would try and get into the building. We were told to sit there. After they left, they wanted to move all the stock out of the warehouses so the administrators could not get hold of it.”
The judge’s hearing noted administrators first came to the premises in October 2022, and that Mason was reluctant to engage with them. It was noted that they “got off on the wrong foot”.
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Inc & Co said that any visits where administrators were turned away would have taken place when Maker&Son Ops had a licence to occupy the premises and so had the right to block entry. They said any assets that they had were now with the liquidators.
In another curious twist, staff say vans linked to Maker&Son also appeared dotted around the country, including one in Salford, with parking tickets on the windscreen. However, it is unclear who owns these vehicles – whether it is Inc & Co or the old Maker&Son business. Inc & Co said it was aware of one vehicle in Salford that had a parking ticket.
All the while fresh orders have continued to flow in, according to former employees and disgruntled customers who have spoken to the Observer. “Reading the negative Trustpilot reviews, I recognise some of my customers and it is gutting,” a staff member claimed. Staff say they were told that production was almost up and running, despite customers not receiving goods.
Ben Jones and Arvindar Jit Singh of FRP say the original company has not taken any orders or received any “customer payments since entering into administration on 3 October 2022”.
They add that any orders placed would “have been facilitated and received by different legal entities to the company over which the liquidators have no control or visibility.
“The liquidators continue to receive inquiries from customers saying their orders have not been satisfied,” they say.
In an extraordinary development, customers are now claiming to be facing court injunctions for writing negative reviews online. In legal warnings, customers were apparently told to “immediately cease to harass” or “post any further comments”, and “remove all negative reviews online”.
Inc & Co’s legal team claimed the former customers were “trying to cause as much nuisance as possible”, saying that it had “every right to stop this harassment”. Lawyers for the new firm also requested £15,000 per claimant to pay legal costs.
Customers also say they were offered refunds on furniture bought if they removed any negative posts.
One customer, who asked to remain anonymous because she was getting legal threats, said she bought a sofa, putting down a £3,000 deposit in December 2021, when the company was under its old management. When Inc & Co took over, it offered her a refund if she took down any negative reviews online. She claims they reneged on this agreement, so she reposted her experience on Trustpilot.
“Within a week, my post had been flagged, and then I got the legal threat,” she said. “There were four emails in the space of 24 hours, and I informed Trustpilot and provided them with all the evidence they requested and … my review is now back up.” She said the whole experience had been “very stressful”.
Maker&Son has also been busy online via its Instagram account, boasting of “behind the scenes” looks at its new licensing model. That means third-party manufacturers are now responsible for selling furniture under its brand, as well as handling orders and payment. However, comments have been limited on several Instagram posts, with customers claiming that experiences they shared had been deleted and that they were unable to write any more.
Other businesses
Maker&Son is not the only dispute Mason is facing. In February, Marco Piacquadio of FTS Recovery, another insolvency firm which is handling the administration of the digital agency Skylab – a company owned by Inc & Co that went into administration in August 2022 – said the business was expected to owe HMRC £651,746.69 in deductions from employees’ wages and outstanding VAT.
Piacquadio wrote that debts owed to Skylab had not been collected because of a “lack of information from the company, which has not been compliant with the administrator in order for any progress to be made in releasing this asset”.
Inc & Co said it had not received any contact from the administrator regarding this report and that it had provided the administrator with all required books and records. It added that any HMRC arrears would have been built up by previous directors, noting that the report of the administrator states that the question of who owes the debts is “disputed”.
A spokesperson for Inc & Co said: “We invest substantial amounts of money into companies in an attempt to turn them around, which in turn saves as many jobs as possible and enables creditors to be repaid.
“Usually in a liquidation process customers and suppliers tend to lose all of the money they have paid to, or are owed by, the company. Every action taken by our group in relation to Maker&Son has been intended to combat that as much as possible.
“Our primary objective is always to do everything we can to support customers, suppliers and staff during the restructuring process.”
They added: “Any customers who paid Maker&Son Ltd should contact its administrator, FRP.”
Maker&Son’s previous owners declined to comment.
