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Paramount Global (PARA) shares skyrocketed more than 10% in early trading on Wednesday after Bloomberg reported media mogul Byron Allen made a $14.3 billion bid to buy all of Paramount’s outstanding shares.

According to the report, Allen offered $28.58 each for the company’s voting shares, marking a 50% premium compared to recent trading levels, and $21.53 for non-voting shares. Including existing debt, the total value of the deal amounts to roughly $30 billion. It’s unclear how he would finance the takeover.

National Amusements (NAI), Paramount’s holding company, owns approximately 10% of Paramount’s equity capital value and maintains 77% of voting shares — valued at around $1 billion. Shari Redstone currently serves as the non-executive chairwoman of Paramount Global.

“We think PARA should immediately take this deal, as it represents >50% premium to yesterday’s close, which is likely an acceptable premium for the majority of PARA’s shareholders,” KeyBanc analyst Brandon Nispel wrote in a new note to clients on Wednesday.

Per the report, Allen plans to sell the Paramount film studio, which has produced top movies from “Top Gun: Maverick” and the “Mission Impossible” franchise to the recent breakout thriller “Smile” and kid-friendly “Paw Patrol.”

He would also sell real estate and some other intellectual property but retain the TV channels and Paramount+ streaming service. He would plan to run them on a more cost-efficient basis, Bloomberg noted.

Wells Fargo analyst Steve Cahall, who recently upgraded the stock to Equal Weight due to potential M&A unlocking value, added Allen’s deal seems the most probable.

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“While investors were initially skeptical Allen’s offer can be financed, we think he wants the linear assets and there are ample buyers for the studio/content. This increases the probability something comes together, which will keep shares elevated,” he wrote on Wednesday. “The implication is studio/real estate finances the deal.”

Paramount has become the industry’s No. 1 pick for a breakup or merger due to its small size relative to competitors — which has also meant getting passed over by some consumers that only want to pay for so many streamers.

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