In a post on X, Bahl sought recommendations for a good squash racket in India. One of his followers replied with a suggestion, to which Bahl replied with a screenshot of the product he bought, which is seemingly that of Amazon’s website.
Founded by Bahl and Rohit Bansal in 2010, Snapdeal saw a stories rise for years, commanding a valuation of an estimated $6.5 billion at its peak. However, later it battled survival issues alongside a failed merger with Flipkart. It also faced market share erosion amid stiff competition from players like Amazon.
Snapdeal has since resurrected itself with the ‘2.0’ version, scripting a turnaround strategy with an aim to focus on affordable lifestyle products for budget-conscious buyers in tier-II towns – the value segment, and tighter checks on quality measures.
Discover the stories of your interest
