“On the morning of October 7, we opened all the systems for the use of the local security teams, and on that day there were hundreds of users. Very quickly, 700 local security teams were established, which established new frameworks for the protection of towns, villages and kibbutzim. We realized that there was no system that supported this, and within two weeks we released a system that shows all the local security teams on the map and allows them to communicate with the war room,” said Avi Aflalo, co-founder and CEO of Simplex 3D, at Calcalist’s Tech TLV conference held in collaboration with Bank Leumi and PAPAYA. “We also added a notification system so that each security team can provide a secure link and send an alert and the exact location appears on the map in the war room. This contributed to the feeling of personal security,” said Aflalo.
“One can imagine what the situation would have been if on October 7 there was such a system instead of Telegram or WhatsApp groups, which is what the local teams used that day,” said Aflalo. “There are already 200 local teams that use the system we developed. It is also used in Italy for earthquakes, and in Ecuador.”
Simplex collects information using aerial photographs, maps areas in 3D and allows its customers to use mapping for various purposes – mainly for a three-dimensional virtual tour of an area. The image provided by the company is similar to that of Google Maps, but with one difference – while Google displays a resolution of half a meter, with Simplex the resolution is 3 cm, so the image is clear, useful and much more natural, and from more accessible angles.
“Any user can see a model in 3D and upload all the layers of information that interests them. When you look at the whole picture, you get a perspective on reality, not only from above but also below the ground: water and sewer pipes, shelters, parking lots along the ground route. The system provides an urban spatial perspective and this is important for architects, for anyone who buys an apartment, and in the security world for positioning snipers in planning an operation,” he said.
Aflalo explained that the company uses AI to generate additional perspectives, to manipulate the environment or, for example, to receive at the push of a button the buildings that are at risk of an earthquake. In addition, the company can also provide a perspective over time, it photographs 100 cities in Israel once a year and thus monitors the cities and presents in 3D the way the city is going to develop.
