Simpl aims to tackle a significant challenge faced by D2C merchants experiencing hyper-growth by including capital-as-a-service in its booster package for partner merchants. This initiative will enable long-term value creation and help resolve a major pain point for many digitally native companies in India. With this partnership, Simpl is also expanding its ‘Booster Package’ which provides exclusive access to services from various D2C enablers such as brand building, credit access, digital marketing and e-commerce consulting that helps boost business. These initiatives are aimed at creating a trusted ecosystem of D2C merchants that offer their customers high-quality products and a seamless payment experience.
According to the “Beyond E-commerce 3.0” report by Kalaari Capital, at least 50 million new users have been added to the Indian e-commerce platforms over the last two years as a result of the pandemic’s rapid digitisation. Along with this, India is anticipated to have 1.1 billion internet users by 2025, with 30% of them engaging in online shopping. This opens up a huge opportunity for D2C merchants that are expected to generate $50 billion in sales by 2025.
Nitya Sharma, Co-founder and CEO of Simpl said in a statement, “In this endeavour, we are delighted to announce the expansion of our Booster Package to provide credit access to the D2C community in partnership with Klub to support them in their working capital requirements.”
As part of its efforts to support the D2C ecosystem, Klub aims to disburse loans worth Rs 200 crore over the next six months to small businesses across the country.
