Budding entrepreneurs are being reminded of the money they could make by becoming a streaming content creator as a side hustle.
A recent survey of 2,000 video game players in the US found that the average person made $1,264 (£1,011.39) from being a streamer.
On platforms like TikTok and YouTube, side hustlers are making extra cash from documenting their experience doing tasks, such as playing video games or cooking.
While this amount not be enough for a full-time career, business leaders are sounding the alarm that we are in “the beginning stages of streaming taking off as a career path”.
The survey commissioned by Wargaming found that 10 percent of millennials are considering quitting their jobs to stream full-time.
Ross Falk, a marketing lead at World of Warships Americas, broke down the extent of streaming as a lucrative career.
He explained: “Even though there’s a perception that the bar for ‘success’ is lower than most careers, it carries with it some new challenges that we should consider.
“Many would likely be surprised to learn just how seriously professional streamers take their jobs — treating it just as seriously as they would any other profession.”
Among the most popular types of streaming content were esports, cooking, battle royale games and reviews of products.
The survey highlighted that 59 percent of respondents watched streams at least once a week with millennials streaming more than any other generation.
In comparison, 10, 15 and four percent of Generation Z, Generation X and baby boomers streamed, respectively.
Mr Falk added: “We’re clearly only in the beginning stages of streaming taking off as a career path.
“What’s really exciting is watching what’s going to happen in the near future and how younger people are preparing themselves for careers that are forever changing the definition of entertainment.”
According to the survey, here are the top six reasons why workers are considering a career in streaming:
- Collaborating with other streamers or content creators – 56 percent of respondents
- Earning money from streaming – 53 percent of respondents
- Streaming on a regular schedule – 48 percent of respondents
- Picking up sponsorships/brand deals – 48 percent of respondents
- Having a specific number of regular viewers – 41 percent of respondents
- Working for a company that offers a role streaming – 31 percent of respondents.
