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Shift in consumer behaviour fuelling transformation of food services in India



In the past few years, India’s food services and FoodTech sector has experienced a noteworthy shift, driven by advancements in technology and evolving consumer tastes. The emergence of the FoodTech industry has not only transformed the way individuals enjoy their preferred dishes but has also introduced a variety of solutions beyond conventional food delivery. A notable participant in this ever-changing landscape is at the forefront, offering personalised, home-cooked services tailored to individual taste preferences. These approaches not only pave the way for convenience, but also taps into the emotional connection that people have with food.

While food delivery remains a popular choice, a shift in consumer behaviour is noticeable, with an increasing number of individuals showing a preference for home-cooked meals. This shift has given rise to several innovative solutions in the FoodTech industry, catering to different needs and preferences.

It is essential to note that in this dynamic nature of the industry many new trends and developments have emerged like:

1.Ready-to-cook food: Ready-to-cook food options have gained prominence as a convenient alternative for those who enjoy the cooking process but seek to minimise the effort involved. These offerings provide pre-prepared ingredients and recipes, allowing individuals to enjoy the cooking experience while saving time on meal preparation.

2.Meal kits: Meal kits have emerged as a popular solution for busy individuals who desire home-cooked meals without the hassle of grocery shopping. These kits include pre-portioned ingredients and detailed cooking instructions, making it easy for users to prepare delicious and wholesome meals at home.

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3.Healthy meal boxes: The growing emphasis on health and wellness has led to the popularity of healthy meal boxes. These curated boxes contain nutritious, portion-controlled meals, catering to individuals looking for balanced and health-conscious dining options.But the essence of personalised home-cooked dishes goes beyond the mere convenience of food delivered to one’s doorsteps. Tailored home-cooked delights where the key emphasis lies in delivering skilled and professional culinary experts capable of crafting custom-made home-cooked meals aligned with individual taste preferences are also in vogue. Leveraging a sophisticated algorithm, this service comprehends each user’s culinary inclinations and matches them with nearby chefs, ensuring a uniquely tailored and enjoyable dining experience.It is important to provide users with a broad spectrum of cuisines and dishes. The fact that food can now be prepared in the customer’s own kitchen elevates the quality of the experience beyond what other solutions can offer.

In the ever-changing landscape of the FoodTech industry, the unique approach of offering different methods of finding your next meal resonates well with the preferences of Indian consumers who seek customised and varied dishes. Amidst a plethora of solutions addressing diverse needs, the emphasis on quality, variety, and a tailored culinary experience sets this innovative service apart as a frontrunner in the dynamic and competitive food services sector. Furthermore, its contribution to job creation for cooking enthusiasts adds to its positive impact. As the demand for authentic home-cooked meals and delivery continues to rise, various platforms providing these services stand ready to play a significant role in shaping the future of the FoodTech industry in India.

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The writer is Founder, ChefKart.

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