Selling on live stream: What is live commerce and how can brands benefit

For retailers, brands, and digital platforms, a new channel to reach out to customers and create value is live commerce. While we all know the scope of social commerce and most of us have experienced it, but there is now a buzz around live commerce. So, what is live commerce, and how does it work? Co-founder and COO of Woovly, Neha Suyal, sheds light on the topic.