Samsung Galaxy S24 and Galaxy S24 Plus could recycle the design ... - PhoneArena

The design of a smartphone can easily become its main selling point… or its fatal flaw. Not only do looks sell, but a new aesthetic can also make a device appear as a much bigger improvement that it actually is. This is especially true when it comes to high-end lineups like the Galaxy S series.

This year’s iteration of Samsung‘s flagship series brought a plethora of big improvements to the table. The Galaxy S23 lineup is undoubtedly a substantial upgrade over its predecessor Apparently, the Korean tech giant will be keeping at least one key part of its latest flagship the same next year: namely, the design.

According to a recent tweet from a prominent tech leaker, the “S24, S24+ keep the same design as their predecessors”. The tip makes no mention of the Galaxy S24 Ultra.

The main reason why this will be a letdown for some is the fact that the S series has retained the same general aesthetic for a good couple of years now. There are smallish design tweaks across generations, but nothing too significant. This, in addition to what some users perceive as “incremental” updates year-on-year have created a sense of stagnation. Now would be the time to mention that most high-end smartphone lineups have plateaued in recent years. Premium handsets have gotten so good lately that there are only so many big improvements a manufacturer can implement. That being said, a new look is something that could add a sense of excitement to an otherwise incremental update.

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For the time being, we do not know how significant of an improvement the vanilla Galaxy S24 and the Galaxy S24 Plus are going to be. Regardless, a new design would have made them infinitely interesting by default. Unfortunately, Samsung seems to think there is no point in fixing something that is not broken.

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