SAINSBURY’S is making a big change to dozens of grocery essentials and it’s good news for shoppers.
The supermarket is cutting the price of 40 of its own-brand dairy products by as much as 60%.
1
It’s down to wholesale prices starting to fall in a boost for hard-up shoppers.
The supermarket said that it will also cut the price of items such as Lurpak down from £5 to £3.75.
A tub of Philadelphia soft cheese will be reduced to £1 from £2.20, and a 350g block of Cathedral City cheese is being lowered from £4.75 to £2.75.
Shoppers will be able to get the lower prices using if they have a Nectar loyalty card.
The Sun exclusively revealed last month that Sainsbury’s was making the major shake up to the scheme to rival Tesco’s Clubcard prices.
Rhian Bartlett, food commercial director at Sainsbury’s, said “Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers.
“As we see the commodity prices starting to fall for milk, we have lowered the price of over 40 own brand products in supermarkets.”
Supermarkets have come under political scrutiny amid concerns that soaring food bills are damaging the wider economy.
Milk prices have risen by over 40% in the past year as farmers have been squeezed by soaring costs.
However, wholesale prices have now started to come down prompting Tesco to last month cut the price of milk for the first time since 2020 and triggering grocery rivals to follow.
The so-called “dairy price war” has been described as a “deflation dividend” by the boss of Morrisons, despite the market being a long way from food prices dropping across the board.
Food inflation eased from 15.7% to 15.4% in May, according to the British Retail Consortium, but the slip means grocery prices aren’t increasing as fast, not falling.
Sainsbury’s is trying to win over cash-strapped shoppers by being more competitive and offering discounts for Nectar cardholders.
Last week it relaunched its cheapest range of groceries as Stamford Street and has invested more in its Aldi Price Match campaign.
Which Sainsbury’s foods are falling in price?
The following items own-brand items are falling in price at Sainsbury’s.
But don’t forget to shop around and compare prices for the best deal.
- Soft cheese 300G, was £2, now £1.45
- Organic Soft Cheese 250g, was £2.30, now £2
- Light Garlic & Herb Soft Cheese 250g, was £2, now £1.20
- Light Soft Cheese 250g, was £2, now £1.20
- Mild coloured British cheddar 400g, was £3.70, now £3.40
- British mild cheddar 400G, was £3.70, now £3.40
- Mature coloured British cheddar 400g, was £3.70, now £3.40
- Welsh mature cheddar 400G, was £3.70, now £3.40
- British mature cheddar 400G, was £3.70, now £3.40
- Medium welsh cheddar 400G, was £3.70, now £3.40
- British medium cheddar 400G, was £3.70, now £3.40
- Medium coloured British cheddar 400g, was £3.70, now £3.40
- British extra mature cheddar 400G, was £3.70, now £3.40
- Lighter mature cheddar 400G, was £3.70, now £3.40
- British mature cheddar 220G, was £2.55, now £2.45
- Lighter mature cheddar 220G, was £2.55, now £2.45
- British medium cheddar 220G, was £2.55, now £2.45
- Scottish mature cheddar 220G, was £2.55, now £2.45
- British mature cheddar 220G, was £2.55, now £2.45
- Welsh Extra Mature Cheddar 400g, was £3.70, now £3.40
- Extra mature cheddar 220G, was £2.55, now £2.45
- Fat Free Cottage Cheese Pineapple 300g, was £1.85, now £1.30
- Fat free CTT cheese onion and chive 300g, was £1.85, now £1.30
- Natural Cottage Cheese 300g, was £1.85, now £1.30
- Natural Cottage Cheese 600g, was £2.50, now £2.50
- Fat free cottage cheese natural 300g, was £1.85, now £1.30
- Mary Ann’s Dairy Natural Yoghurt 500g, was 60p, now 35p
- Natural yoghurt 500G, was £1, now 70p
- Fat free natural yoghurt 500g, was £1, now 40p
- Natural Yoghurt 1kg, was £2, now £1.90
- British Single Cream 150ml, was 80p, now 75p
- British Single Cream 300ml, was £1.05, now £1
- Single Cream 600ml, was £2.10, now £2
- Scottish single Cream 600ml, was £2.10, now £2
- British Double Cream 150ml, was 90p, now 85p
- Double Cream 300ml, was £1.19, now £1.15
- Double Cream 600ml, was £2.38, now £2.25
- Scottish double Cream 300ml, was £1.19, now £1.15
- Scottish Double Cream 600ml, was £2.38, now £2.37
- Double cream 300ml, was £1.65, now £1.19
- xtra Thick Double Cream 300ml, was £1.30, now £1.25
- Mary Ann Dairy soft cream cheese 200G, was 99p, now 83p
Separately there are cheaper prices on on branded products like Lurpak – but you’ll need a Nectar card to get them.
How do Nectar Prices work?
Customers shopping in Sainsbury’s supermarkets or online now get discounts on hundreds of items initially, spanning household products, pet food and confectionary, with Nectar Prices.
The discounts are automatically applied to their bill when the shoppers use their Nectar app or card at checkout.
Those who don’t have a Nectar card can still easily access Nectar Prices by downloading the app.
Members can also continue to receive personalised discounts of up to 30% on their favourite items when they use the SmartShop app to scan their items in-store.
Every week, customers will find personalised lower prices for certain items with Your Nectar Prices.
Card members also continue to earn one Nectar point for every £1 spent at Sainsbury’s when shopping at certain other stores including Esso, Asos, eBay, Expedia, Habitat and Argos.
These points can then be converted into vouchers to spend in-store and online.
Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk
