Risk mitigation needs to be intensified industry-wide to be able to deliver value to clients in an era of generative artificial intelligence (AI) that threatens to replace elementary-level coding. Companies like TCS intend to build AI capabilities and face another set of ethical challenges over its deployment. AI can help IT companies to bridge the skill gap that keeps attrition high and erodes competitiveness. Margins are also under pressure as corporate clients in advanced economies cut down on technology spending during an economic downturn.
Demand for Indian IT services is being affected by companies the world over seeking sustainability, supply chain resilience and digital transformation. To catch the next wave, Indian service providers must tweak their recruitment and training processes to cater to evolving demand. Big players will set the bar on both counts. But the industry as a whole will need to address the issue of ethical hiring to retain its brand image. Given the size of infotech in white-collar jobs and services exports, some degree of external oversight on hiring may not be out of place. The industry, however, must come up with its own best practices.