In fact, Sharma was part of Star Sports’ official IPL campaign, which also featured top Indian cricketers including Virat Kohli, Hardik Pandya, KL Rahul, Shreyas Iyer, and Ravindra Jadeja.
“JioCinema is leading the way in transforming how sports is consumed in India across mobile phones and connected TV. The remarkable range of choices it provides fans is truly empowering. I am very pleased to associate with JioCinema and be part of this journey as it enables the shift to the digital platform and offers a higher degree of flexibility, accessibility, interactivity, and personalization to cricket fans,” said Rohit Sharma.
Rohit will work closely with the team at JioCinema, collaborating on a shared vision that is focused on making sports viewing synonymous with digital through a series of initiatives. He will take JioCinema’s digital-first proposition for all premium sports properties nationwide, expanding the fan base.
“Rohit Sharma embodies the spirit of sportsmanship and unmatched leadership, representing the values that fans and players alike hold dear,” said Viacom18 Sports CEO Anil Jayaraj. “Our presentation of sports and the ongoing TATA IPL have a synergy in Rohit’s ability to connect with fans, and this partnership is a natural extension to our quest to lead India on a path that represents an exciting future.”
JioCinema’s free streaming of the IPL 2023 for all viewers in India has resulted in over 550 crore video views in the first two weeks, Viacom18 said in an official statement.
It added that the platform has set two back-to-back peak concurrency records with Chennai Super Kings’ matches against Royal Challengers Bangalore and Rajasthan Royals recording 2.4 crore and 2.2 crore peak concurrency viewership on April 17 and 12.Viacom18 had also disclosed that JioCinema had attracted over 10 crore new viewers and witnessed 5 crore new app downloads during the weekend.
JioCinema has signed 23 streaming sponsors for the IPL which include Dream11 as a co-presenting sponsor, along with JioMart, PhonePe, and Tiago EV as co-powered sponsors.
The associate sponsors include Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, and Indeed.
