During its research, Privacy4Cars found that it would take general consumers two and a half hours to read through all material(s) necessary to understand the privacy policies and terms of the average automaker: far longer than for most “big tech” companies. Further concerning, when Privacy4Cars sent consumers to “mystery shop” at over 150 dealerships between 2020-2023, it found that less than 5% of salespeople correctly represented that cars collect PI and that manufacturers have the rights to share and sell this PI. And no dealership was able to explain the data differences between two different vehicles mystery shoppers were test driving. From this, the idea for its Vehicle Privacy Report™ tool was born.
Each Vehicle Privacy Report™ includes two key pieces of information: the Vehicle Privacy Label™, which is a set of ten standardized clickable icons that synthesize the data collection, sharing, and selling practices of vehicle manufacturers, per their public documents, and the Vehicle Privacy History™, which lists known actions businesses have taken to protect the privacy of their customers.
Generating a Vehicle Privacy Report™ is easy and free*. Visit vehicleprivacyreport.com and input the vehicle’s VIN in the search bar. Within seconds, a report will be generated outlining what personal information the vehicle manufacturer discloses it collects, including identifiers, biometric data, geolocation, data from synched phones, and user profiles. It also outlines their disclosures on who they share that information with and/or sell it to, including affiliates, service providers, insurance companies, government agencies, and data brokers. There will also be a log of the recorded deletion of personal information on the vehicle. It also sources and cites the materials the manufacturer publishes, alongside the number of minutes it would take a general consumer to read through all related privacy policies and terms themselves and the level of education needed to proficiently read those documents.
For auto dealers, the Vehicle Privacy Report™ tool can be embedded into their sales sites to help fairly communicate the data practices of auto companies for each specific vehicle on their lot. Those “Privacy Care” dealerships will be able to automatically populate VIN-specific badges and information on their websites’ Vehicle Detail Pages, offering dealerships a new avenue to increase VDP engagement, build consumer trust, and limit risk of Unfair and Deceptive Practices accusations.
“Privacy is the new safety,” continued Amico. “Our hope is that Privacy4Cars’ Vehicle Privacy Report™ will make privacy tangible and valuable for consumers, through use of our transparent disclosures preventing market distortions and incentivizing companies to improve their practices and distinguish themselves from the competition when they build, sell, buy, rent, loan, finance, and insure vehicles. We’re confident that our new Vehicle Privacy Report™ is a move in the right direction for the rapidly digitizing auto industry.”
For more information about Privacy4Cars’ Vehicle Privacy Report™, please visit vehicleprivacyreport.com.
* Privacy4Cars plans to always offer its Vehicle Privacy Report™ for free to consumers. Until the burden no longer falls primarily on consumers to proactively delete their personal information from vehicles, the brand will continue to give complimentary use of its tool. Businesses looking to utilize the service for their own vehicles will receive a free 30-day trial during the launch period.
ABOUT PRIVACY4CARS
Privacy4Cars is the first and only technology company focused on identifying and resolving data privacy issues across the automotive ecosystem. Our mission, Driving Privacy, means offering a suite of services to expand protections for individuals and companies alike, by focusing on privacy, safety, security, and compliance. Privacy4Cars’ patented solution helps users quickly and confidently clear vehicle users’ personal information (phone numbers, call logs, location history, garage door codes, and more) while building compliance records. Its Vehicle Privacy Report™ tool is a first-of-its-kind privacy search feature for all vehicles on the road today. For more information, please visit: https://privacy4cars.com/.
SOURCE Privacy4Cars
