Primark signs pop star Rita Ora as celebrity tie-ups boost sales

Primark is launching a clothing range with Rita Ora after tie-ups with TV star Stacey Solomon and the Barbie movie boosted business.

As it published a bullish trading update ahead of the end of its financial year on Saturday, the fashion chain said items designed with the pop star will go on sale on Tuesday next week. 

‘Throughout my life, I have always wanted to look stylish, and when I was younger, I couldn’t have done that without Primark,’ Ora, 32, said.

Trend setter: Primark is teaming up with pop star Rita Ora to launch a new clothing range

The announcement came as the High Street retailer’s owner Associated British Foods (ABF) said annual sales at the store are expected to be 15 per cent higher than last year while profits are set to be ‘moderately ahead’.

ABF chief executive George Weston said collaborations with celebrities have been flying off the shelves.

A range of pink clothes in partnership with the Barbie movie also saw ‘phenomenal’ sales, with Weston telling the Mail: ‘We could have sold out the stock three times over.’