As Joe Biden launches his 2024 re-election campaign, the White House is hoping to revamp the messaging on the president’s economic performance with a series of speeches, memos and the term “Bidenomics”.
On Wednesday, Biden delivered what was billed as a major speech focused on the economy as he told an audience in Chicago that the Republican policy of “trickle-down economics” had “failed America”. In its place, Biden vowed to create policies that would prioritize growing the middle class, touted post-pandemic economic recovery and announced “Bidenomics is working” – one of 15 times he used the word over the course of his speech.
Earlier in the week, a White House memo from two of Biden’s top advisers was sent to reporters and laid out a range of talking points. It touted the president’s various accomplishments on post-Covid economic recovery and job creation, while reiterating the theme that “Bidenomics is working.”
“In the weeks and months ahead, the president, members of his cabinet, and senior administration officials will continue fanning out across the country to take the case for Bidenomics and the President’s Investing in America agenda directly to the American people,” the memo announced.
The administration’s campaign appears to take aim at one of the president’s key vulnerabilities for the election, with polling showing voters have a dim assessment of how he has handled the economy. A Pew Research Center survey from this month found that inflation is the top concern among Republicans and Republican-leaning voters, while support for Democratic economic policies lags 12 points behind support for GOP policies. An AP/NORC poll from last month showed that only 33% of Americans supported Biden’s handling of the economy.
The perceptions of Biden’s handling of the economy are at odds with a range of positive economic indicators that the White House is eager to highlight. Inflation has gone down to the lowest levels since 2021, while the administration has repeatedly touted months of consistent job growth and low unemployment. The US economy has generally outperformed economic experts’ forecasts, and for now has staved off a recession that seemed inevitable.
But these gains have not appeared to resonate with voters, who have repeatedly given Biden poor marks on the economy as workers have struggled with rising prices that often outpaced growth in wages. Republicans have meanwhile been eager to capitalize on issues of inflation, labeling the spike “Bidenflation” and making it a frequent point of attack.
Biden’s team attempted to defend the president’s economic achievements in the past, including dedicating a significant portion of his State of the Union address in February to highlight his record on job growth and unemployment. The White House even passed out small “palm cards” to Democratic lawmakers with a list of talking points about the economy. But as the presidential election begins to take shape it appears these efforts are intensifying, attempting to go on the offensive with a positive message about the administration’s economic agenda.
Some Democratic politicians have embraced the talking points, earning them favorable positions as surrogates for the president. The California governor, Gavin Newsom, reportedly won praise from administration officials this month after an appearance on the Fox News host Sean Hannity’s show, in which Newsom forcefully challenged assertions that Biden’s economic plans were struggling and touted the president’s job creation.
The “Bidenomics” memo sent to reporters earlier this week was the work of two longtime Biden advisers, Anita Dunn and Mike Donilon. Dunn is Biden’s most senior communications adviser and played a key role in turning around his 2020 presidential election bid. Donilon has worked with Biden for decades, and as his chief strategist during the 2020 election was key in shaping the campaign’s messaging.
Biden initially joked about the “Bidenomics” term at a rally on 17 June hosted by union members in Philadelphia, where he said it was “time to end the trickle-down economics theory” that was commonly associated with former President Ronald Reagan’s plan of ‘Reaganomics’.
“We decided to replace this theory with what the press has now called ‘Bidenomics’,” the president said. “I don’t know what the hell that is. But it’s working.”
