Retail

Pluckk partners with Kareena Kapoor Khan as investor, brand ambassador


Fresh food label Pluckk has announced its partnership with Bollywood actress Kareena Kapoor Khan. Khan will take a stake in the company.

Situated in Mumbai, Pluckk offers a product range comprising 400 items across 15+ categories including essentials, exotics, hydroponics, and cuts & mixes. The diverse catalogue also includes do-it-yourself (DIY) meal kits prepared at in-house certified food-tech facilities.

Seed Funded by Exponentia Ventures, Pluckk holds a presence across Mumbai, Delhi, Bengaluru & Pune with plans to expand in the coming quarters. Pluckk’s products are available on its own Android and iOS App and for sale on Amazon, Swiggy, Dunzo, Zepto & Reliance Signature Stores. The brand has sold over 1 million products through its differentiated offerings across its D2C & Marketplace channels in the last quarter.

Pluckk has also taken a step in its eco-conscious commitment to reducing plastic waste.
Pratik Gupta, CEO & Co-Founder of Pluckk said in a statement, “Our vision is to build a PAN India fresh food brand dedicated to service the needs of Indian families and homes with our network of over 1,000 farmers. Kareena Kapoor Khan’s partnership with Pluckk is set to propel us towards our unwavering goal. We warmly welcome her to the Pluckk family.” Kareena Kapoor Khan said, “I am delighted to be associated with Pluckk as an investor and brand ambassador, a brand that is at the forefront of providing safe and high-quality fruits and vegetables to consumers. As a mom personally the quality of food is very important to me. I look forward to being a part of Pluckk’s remarkable journey and commitment to help consumers eat right in all of India.”

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