Pixel may find it hard to catch Indians' eye

Google may have tasted success in Japan, becoming the country’s top smartphone player by market share and beating Apple in the process. But experts say replicating the same in India with its new smartphones would be a tough task for the US internet major despite a premiumisation wave in the local smartphone market. Google, which recently launched its new Pixel 8 at Rs 75,999, the Pixel 8 Pro at Rs 1,06,999, in a bid to take on the new iPhone series, didn’t comment on ET’s emails. Danish Khan takes a look: