The customer experience is one of our retail customers’ top priorities. Commerce has become “unified” between the online and offline worlds: digital technologies, such as QR codes, must bridge the gap between the real world and the web in the purchasing process.
Retailers are no longer just looking for cash solutions. They want payment solutions that optimise the customer journey: click and collect, payment after dispatch, mixed basket, refunds. These solutions can sometimes be completely invisible to customers, as in the case of the AXEPTA solution, which offers payment terminals on the A79 motorway in France.
The customer experience is one of our retail customers’ top priorities. Commerce has become “unified” between the online and offline worlds: digital technologies, such as QR codes, must bridge the gap between the real world and the web in the purchasing process.
AXEPTA has also developed an omnichannel purchasing pathway for the French Tennis Federation: payment online, in shop or on the move. This solution can handle the 250,000 transactions carried out on average during the French Open.
BNP Paribas has also invested in innovation using APIs, application programming interfaces. In France, Castorama uses one of our fifteen APIs for instant refunds. For its part, the Swan Banking-as-a-Service platform integrates our APIs to offer banking features to its own customers.
