Pandora sales sparkle amid booming demand for charms and bracelets

Pandora said business is booming as customers shrug off cost-of-living woes to splash out on charms and bracelets. 

The world’s largest jeweller, whose advertising has featured Jerry Hall and Georgia May Jagger, highlighted strong sales of star-sign charms and lab-grown diamonds. 

The Danish firm expects revenues to hit £3.9billion to £4.2billion in 2026, up from around £3.1billion this year. Profits are expected to top £1billion in 2026. 

Pandora, which has been advertised by Jerry Hall and Georgia May Jagger (pictured), said it now expects revenues to hit £3.9bn to £4.2bn in 2026

The brand said it has seen strong sales of Zodiac dangle charms, which sell for around £55 each. 

Its lab-grown diamonds – regarded as more ethical and sustainable than those from mines – have been doing well. 

The range includes a £625 heart necklace and a £1,190 bangle. 

Pandora, which has around 230 UK stores, said it was reaping the rewards of investments in its brand and stores. 

It is to enter India and expand in other Asian markets.