P-TAL, a startup promoting and manufacturing authentic and artisanal kitchenware, cookware, and home decor products, aims to revive ancient traditions in a contemporary way while promoting the use of traditional metals like brass, copper, and bronze, which Ayurveda recognizes as beneficial to health.
The company said that the funding will be utilised to build a strong core team for scaling the venture and establishing P-TAL as a trusted global brand in the widely unorganised space of brass, copper, and bronze products.
“We have a strong belief that it’s not just about the food we eat; how we cook and consume our food matters equally, if not more. We wish to ensure that with P-TAL, we are able to help people across the world switch back to the right choices of using traditional metals in cooking, drinking, and eating. The funding round we have raised has not just been about the capital but has also helped us get onboard key investors from the ecosystem who have built large businesses, and we are elated to have their support in our vision,” co-founder and CEO of P-TAL, Aditya Agrawal, said in a statement.
Bipin Shah, Partner, from Titan Capital, shared his enthusiasm, said, “We are thrilled to be a part of P-TAL’s journey. The company’s commitment to preserving India’s cultural heritage while delivering really pure and high-quality products is truly commendable. We believe in their vision to promote traditional materials and craftsmanship in a modern world to sell Bharat-made products in global markets.”
Ajay Anand, from Anicut Capital, also commented, “We believe that there is a lot of untapped opportunity in the Indian consumer market which has themes of ancient Indian wisdom. The Kitchenware market is predominantly stainless steel and teflon oriented with limited MNC players and is highly unorganised leaving P-TAL a lot of scope to grow and establish their first mover advantage. The venture is backed by a great team which has an excellent vision around future products and services. We wish them the best for their journey to come and we look forward to working together with PTAL.”
