Innovation focused mindset: Innovation has become hygiene for OTT players, given the country’s crowded platform market. For a fruitful digital transformation, it is critical for the leadership to evaluate their business through a number of facets and set up in-house labs to drive both internal and consumer-focused innovation.
Integration across organisational DNA: Digital transformation requires a holistic strategy that permeates across the entire organisation, including front, middle and back. The OTT organisations should move past silos that have a traditional media bias and adopt a ‘Digital First’ mindset.
Data analytics: Data has evolved in type, volume and velocity with rapid uptake of digital technologies. It has become a new currency and key for OTT players to understand the consumers and decode their viewing patterns.
Data protection and IP security: With OTT business models inherently digital in nature, data and content security has become even more paramount. It is vital for the platforms to protect data and content across systems, devices and the cloud.
From ‘The ‘Digital First’ Journey: How OTT Platforms Can Remain ‘On-Demand Ready”, KPMG
