And let’s not forget the self-congratulatory posts about charitable deeds. ‘Just donated to a good cause-feeling blessed.’ Nope. You’re not Mum Teresa. Move on. Everyone wants to follow the good leader doing the good stuff. Now, that is literally good. The problem, however, arises in the cheesy aspect of everyone fighting to come across as not just a do-gooder, but a do-goodest. So, dear reader, when you’re virtue-signalling, do remember that sometimes, with you having ordered the camera directed at you (or else!), it can look a bit silly. Sometimes, just sometimes, enjoy not doing the virtuous thing. You may not get the ‘likes’. But boy, can it be liberating.