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News Showcase is launching in Finland – The Keyword | Google Product and Technology News


Globally, we have signed News Showcase deals with over 2,500 publications. The product is live in 25 countries, including the United States, France, Spain, Poland, Slovakia, Germany, Ireland, Portugal, the United Kingdom, Italy, Austria, Romania and Slovenia.

“Through Google News Showcase we believe we can reach audiences that we cannot reach in other channels,” says Petteri Putkiranta, President of News and Feature at Sanoma Media Finland. “For us, this is a new way to promote independent journalism and be present and relevant to people.”

Our partnership with the news industry in Finland

Today’s News Showcase launch is the latest step in our work with journalists and publishers in Finland to help advance the digital transformation of their news organizations. We’ve previously supported Finnish publishers through innovation projects to grow their subscriber base, and last year, we hosted an event as part of Finland’s media literacy week where journalists, academics, NGO representatives and local governmental officials discussed fighting misinformation online.

We look forward to continuing our support to Finnish journalists and publishers in their mission to provide people with sustainable access to diverse, high-quality content.



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